Carex Sweden is a fast growing Dermocosmetic and FMCG company, marketing leading clean cosmetic and dermocosmetic brands primarily in selected European Countries ( Sweden, Turkey, Benelux and Germany), Middle East and CIS countries.
We are looking for a Brand Managers based in Istanbul for our Celenes by Sweden Brand
The brief job description of the position and preferred qualifications for the suitable candidates are defined belo
- Managing brand strategy and brand positioning in short and long term to meet brand objectives.
- Plan innovative growth strategies (product innovation, commercial, communication) aligned with company objectives
- Lead the brand’s launch and re-launch processes by cross functional approach
- Manage our brands ATL / BTL activities respecting the budget and deadline
- Develop and execute all 360 campaigns for FMCG channels and consumer (end user) in terms of sell out & sellin.
- Work closely with Regulatory Affairs & R&D in product development, packaging and communication tools
- Control the brand’s marketing budget, responsible from brand P&L and necessary action plans
- Plan and supervise the media planning and buying processes
- Manage the communication with brand’s third party and agencies such as PR agency, digital agency, creative agency, and media agency for delivering the brand plans on time with maximum performance
- Define and ensure the execution of the communication elements (both in the media and at the point of sale) established in Marketing Plan
- Collect information from the market regarding brands and competition, follow market trends
- Ensure development of the direct reports
- Organize/ monitor various events such as trade fairs / conferences/ sales launch meetings/ press conferences
- Take active role in all internal / external stakeholders relation management
- Carry out and / or coordinate quantitative and / or qualitative market statistical analysis and consumer research
- Define and propose strategical actions for Marketing Plan
- Analysis the impact on sales of marketing actions and consensus with the commercial area in the sales estimate
Experience Required
- HBO or University degree in Marketing
- Min. 3 years of brand management experience in FMCG/OTC/Dermo Cosmetic/Lifestyle Brands sector.
- Fluency in English, both written and spoken.
- Innovative, result orientated, strong analytical problem solving and communication skills
- Experienced in Online / Digital Marketing.
- Experienced in analyzing market consumer data.
- Fact based marketeer
- Good communication skills.
- Strategic vision & decision making.
- Good team-worker, collaborative.