Adobe Audience Manager

Job Description

Key Responsibilities

• Build and maintain audience segments in AAM aligned to marketing needs.
• Support tagging (web and media) and data collection across campaigns.
• Collaborate with marketing, IT, and tagging teams to enable audience strategy.
• Assist with onboarding data into Digital Marketing Platforms (DMPs) and Customer Data Platforms (CDPs).
• Perform audience maintenance, reporting, and data quality checks.
• Support campaign launches and audience activation.
• Conduct data audits and ensure proper implementation.

Required Qualifications

• Bachelor’s degree (Business or Marketing preferred).
• 5+ years of experience with digital marketing platforms (DMPs, CDPs, campaign tools).
• Advanced Excel skills, including data import/export, string parsing, VLOOKUPs, and database functions.
• Hands-on Adobe Audience Manager (AAM) or similar platform experience.
• Understanding of tagging, segmentation, and digital media channels.