Senior Marketing Manager – Major Food & Drink Brand

SENIOR MARKETING MANAGER - MAJOR FOOD & DRINKS BRAND

📍 Greater London Area

💰 £90-110K plus Package

📊 Significant A&P Budget

🎲 TP451226

⭐EXCEPTIONAL FMCG ROLE - STRATEGIC CHALLENGE - CREATIVE THINKING ⭐

The Opportunity ✨

This is one exciting and interesting opportunity for a super smart FMCG trained marketer to take on this newly established role to shape the brand strategy and strategic direction for a major brand in the UK food & drinks market. This is all about defining the brand vision and driving brand growth 🚀; owning the integrated TTL comms strategy, with a deep understanding of the product proposition, range, consumers and shoppers.

We're looking for someone who thrives on a challenge, thinks logically and laterally around brand issues, and can articulate and bring to life, a compelling and exciting brand vision with short and longer-term growth potential. This is a role for someone who enjoys working as part of a high-powered brand team 🤝, and building a close relationship with key creative and media agency partners, ensuring they deliver exceptional work in response to clearly-defined briefs.

Our client is a well-known global FMCG business 🌍 with a longstanding heritage built around high-quality products and a diverse portfolio of much-loved brands. The culture is purpose-led, agile, collaborative and fast-paced, with exceptional career development opportunities for high performers.

What You'll Drive 🎯

• The brand's strategic agenda, short and longer-term
• Standout analytical and creative thinking that cuts through a congested category
• Consumer, shopper and market insight to shape and test bold creative thinking
• Brand building campaigns across TV, OOH, digital, social, in-store and PR
• Commercial accountability for the brand strategy and performance
• Strong, supportive agency and stakeholder relationships
• Careful and smart, ongoing management of a substantial A&P Budget
• Leadership and coaching of a direct team of 2 👥

What You'll Need ✅

• Exceptional FMCG marketing experience, ideally some in food & drink
• A love of FMCG brands and all things marketing – comms, innovation, execution
• Commercial savvy — you know what drives profitable growth
• A passion for leading award-winning, integrated A&P campaigns
• Big picture, long-term thinking, together with a grasp of the detail too
• Track record of partnering with creative agencies to shape ideas and creative
• Leadership and influencing skills, able to secure buy-in to your idea

How to Apply 📩

If you're looking for a challenge, and have the skills and experience to succeed in this role, please send your CV to Adam Tarsh today. We review applications on a rolling basis, so we encourage you to apply as soon as possible. Apply via LinkedIn 🔗 or email [email protected]