CRM Campaign Specialist

Join our CRM Activation team in Bucharest as a CRM Campaign Specialist and help shape customer‑centric, automated marketing experiences for Mercedes‑Benz.

Key Responsibilities:

• Develop, implement, and optimize CRM campaigns (inbound & outbound) and automated journeys

• Manage end‑to‑end campaign execution: design, deployment, targeting, and messaging

• Perform A/B testing and analyze results to maximize performance

• Continuously improve campaign efficiency and customer experience

• Collaborate with cross‑functional teams (Marketing, Sales, Product, IT) to align campaign goals and messaging

• Support segmentation and audience selection based on customer data and behavior

• Troubleshoot issues related to campaign setup, delivery, or performance

• Contribute to continuous improvement of CRM processes, tools, and best practices

Requirements & Qualifications

• 1+ year experience in Digital, CRM, or Marketing or strong passion for CRM & automation

• Interest in digital trends and customer experience

• Preferably experience in CX/UI and email marketing

• Good understanding of inbound & outbound marketing

• Strong organizational skills & attention to detail

• Proactive, energetic, and solution‑oriented

• Strong communication & teamwork abilities

• Comfortable using Microsoft tools and analytics platforms

• Experience with Salesforce (Marketing Cloud, Sales/ Service Cloud) is a plus

• University degree in Marketing, Communications, Cybernetics, or related fields

• Advanced English

Together for excellence.

Contract: Unlimited period

Ready to Apply?

If this sounds like you, we’d be happy to learn more about your story.

*Only selected candidates will be contacted for further steps in the recruiting process