Define and own the website product roadmap aligned with business goals.
Conduct user research and competitor analysis to identify opportunities for new features and enhancement.
Partner with UX/UI agencies to create intuitive, responsive, and engaging web experiences.
Collaborate with developers to implement features and ensure timely, high-quality delivery.
Use analytics tools (e.g., GA4) to monitor performance and guide data-driven decisions.
Understand the features offered by the CMS platform (Sales Force)and try to maximise the usage to improve TAT for website updates like landing page creation, blog addition etc.
Performance measure:
Timely go live of Features
Improve User experience through design and content interventions
Utilization of the features
Business impact/improvement in the experience from the roll out
Improving the Website Funnel and Engagement
Create use cases to engage users within the website to increase the traffic-to-conversion ratio
Personalise experience for the users based on interaction, demographics, etc
Collaborate with the content team to create a content strategy for the website. For example, add engaging modules to the website to create rich content for customers to help make decision-making easier
Creating lead journeys to increase leads for omni channel conversions
Performance Measure
Reduce Funnel Drop Off Rate and increase conversion.
Increase CTRs on promotions emails.
Personalisation experiments to increase engagement rate
Leads to store
Website Experience & Insights
Manage website experience – Ensuring the website assets/images are refreshed on a timely manner.
Understand the online customer - triggers, motivations, barriers to purchase. Share customer insights from the website which can shape the next growth opportunity
Campaign go live – Collaborate with internal stakeholders to get the campaign live on the website
Plan the website calendar based on the business goals
Ensure the website experience across desktop and mobile is seamless with easy navigation, intuitive layouts etc.
Performance Measure
Website user engagement on banners
TAT for campaign go live
Key insights from website behavior and online customers
Work Experience
Strong understanding of website architecture, UX principles, SEO, and web analytics.
Experience with CMS platforms (e.g. Adobe Experience Manager, Salesforce Commerce cloud), project management tools, and agile methodologies.
Ability to interpret data and turn insights into actionable strategies.
Experience in A/B testing platforms (e.g., Optimizely, VWO).
Familiarity with front-end technologies (HTML, CSS, JavaScript).
Strong understanding of analytics platforms preferably Google Analytics
Exposure to tools like Figma, personalization engines.
A mix of creative thinking and technical know-how.