Designation - Marketing & Strategy Lead
Location - Vietnam OR Sri Lanka
About the Rol
e
The Marketing & Strategy Lead will be responsible for driving commercial strategy, market expansion, and brand positioning for the formulation business across the South East Asia region. The role will focus on market intelligence, portfolio strategy, product commercialization, and strategic partnerships to accelerate sustainable growth across key SEA market
s.
Responsibilit
- ies
Regional Marketing Stra
- tegyDevelop and execute regional marketing strategies for the formulation portfolio across South East A
- sia.Identify high-growth therapeutic segments and priority markets within
- SEA.Build market entry and expansion strategies for new and existing mark
- ets.
Portfolio & Product Str
- ategyDefine product portfolio strategy based on regulatory landscape, market demand, and competitive positio
- ning.Support new product launches, lifecycle management, and product differentia
- tion.Work closely with regulatory, R&D, and commercial teams to align portfolio plan
- ning.
Market Intelligence & In
- sightsConduct market research, competitor analysis, and pricing strategy develo
- pment.Monitor market trends, tender dynamics, and healthcare policies across SEA ma
- rkets.Provide strategic recommendations to leadership for growth opportun
- ities.
Commercial & Business
- SupportPartner with regional sales teams and distributors to strengthen market pr
- esence.Develop go-to-market strategies and commercialization plans for priority pr
- oducts.Support tender strategy and institutional business opportunities where appl
- icable.
Strategic Part
- nershipsIdentify and evaluate potential partners, distributors, and alliances in SEA
- markets.Lead strategic collaborations and business development initiatives to expand regional fo
- otprint.
Cross-functional L
- eadershipWork closely with regulatory, supply chain, finance, and commercial teams to ensure smooth execution of market st
- rategies.Align internal stakeholders for successful product launches and market expansion ini
tiatives.
Qual
- ifications
Bachelor’s degree in Pharmacy / Life Sciences; MBA in Marketing or Strategy
- preferred.7–15 years of experience in pharmaceutical marketing, strategy, or internationa
- l business.Strong exposure to formulation business in international markets, preferably South
- East Asia.Experience in portfolio planning, product launches, and regional marke
t strategy.