Digital Marketing Channels Lead

The Institute and Faculty of Actuaries (IFoA) is the UK's chartered professional body dedicated to educating, developing and regulating actuaries based both in the UK and internationally.

The IFoA regulates and represents over 34,000 members worldwide, overseeing their actuarial education at all stages of qualification and development throughout their careers. We set examinations, continuing professional development, professional codes and disciplinary standards for our members.

We are currently recruiting a Digital Marketing Channels Lead for a Permanent contract.

This role is hybrid, both working from home and in our London hub. The role holder must be able to attend the London office for regular meetings as required.

We encourage our colleagues to work flexibly between home and the hub to suit their needs and preferences, in line with our hybrid working policy.

Colleagues are able to work their hours flexibly, in line with core business hours and requirements. We also offer formalised flexible working agreements.

The starting salary is £57,760

To apply, please send a CV and cover letter to [email protected] by the closing date of 26 June 2026.

Purpose of the role

The Digital Marketing Channels Lead is responsible for leading on the management and continual improvement of the IFoA’s digital marketing channels including: the main public actuaries.org.uk website and CMS; mass-email, SMS and other direct, “one-to-many” channels; Social Media; and relevant MSDynamics/CRM “one-to-one/few” channels; as well as supporting the organisation’s broader digital transformation across key customer journeys.

The Digital Marketing Channels Lead works closely with colleagues in the Member Value, Brand and Marketing Communications Group, and the broader Membership Directorate, and regularly with the wider business, to ensure that the IFoA’s digital channels are meeting customer needs, and supporting the operational delivery – and strategic intent – of all marketing, communications, and brand campaigns.

The Digital Marketing Channels Lead is responsible for evolving the member experience across our digital platforms, from awareness and acquisition, through to activation, progression and retention. This involves working both with in-house expertise, and key partners and suppliers to continually maintain and develop the public website and social footprint, whilst increasing integration with, and ensuring accessibility to the IFoA’s other digital touchpoints and CRM, such as: the Virtual Learning Environment (VLE); The Member Portal; Dynamics and transactional journeys; The Actuary Magazine and CMI Websites.

Principal Accountabilities

• Oversee the strategy, planning, delivery and ongoing improvement of the IFoA’s digital marketing channels including: the main public actuaries.org.uk website and CMS; mass-email, SMS and other direct, “one-to-many” channels; Social Media; and relevant MSDynamics/CRM “one-to-one/few” channels
• Oversee the day-to-day delivery of content and information across the IFoA’s digital platforms and work with colleagues across the MV, B and MC Group to ensure they are coordinated with our wider efforts and planned effectively using the IFoA’s Communications Calendar.
• Ensure the tracking and reporting of monthly metrics across the IFoA’s digital platforms including the website, social media, and email.
• Develop and maintain Standard Operating Procedures (SOPs) for all IFoA digital platforms and channels.
• Be responsible for the content strategy on the IFoA website and ensure that all pages are updated to be kept current and accurate.
• Plan the IFoA homepage, to act as the organisations virtual “shop window” ensuring that it helps the organisation achieves its goals and increases engagement and connection between the IFoA and its members.
• Supervise the publishing of content on to the IFoA website and blog, ensuring it is effective, clear, and on brand.
• Develop and maintain a strategy for the continual improvement of the IFoA website ensuring the site adopts best practices and meets members’ needs and expectations.
• Be the UX lead in the organisation, identifying issues within the IFoA website and between platforms (VLE, digital communities etc) and work with in-house expertise and external agencies to make improvements.
• Ensure the website meets accessibility standards and develop and maintain strategies to improve SEO.
• Oversee the IFoA’s email marketing strategy, ensuring the Dot Digital platform is used to full effect, with the objective of reducing the overall volume of email traffic, while increasing its effectiveness.
• Capitalise on the capabilities provided by Dot Digital and the introduction of Microsoft Dynamics to increase the targeting and personalisation of emails to deliver a better member experience.
• Oversee the execution and ongoing refinement of the IFoA’s social media strategy to help increase effectiveness and engagement.
• Oversee the delivery of both organic and paid social media campaigns.
• Develop an effective SMS strategy for the IFoA and build the usage of SMS into the organisations digital communications.
• Support the Communications Lead in the development of Podcast and Blog content strategies.

Dimensions

The role has three direct reports: Social Media Executive, Digital Content Executive and Digital Communications Executive.

The IFoA membership rests at approximately 34,000 members, whose views will need to be taken into account to ensure this roleholder fulfils the purpose of the job. There are no budgetary management responsibilities associated with this role, although the management of budget tracking and the engagement of resources will be needed to ensure successful delivery of key role accountabilities.

Decisions

• Has authority to make decisions within overall objectives and will report to the Head of Marketing and Propositions
• Decisions are likely to have medium to long-term implications for the IFoA.

Complexity

• High volume of communications messages with numerous touchpoints across digital channels requires careful planning
• Large number of stakeholders across the organisation with competing demands and priorities that need to be managed
• Oversight of a significant number of channels with individual CRMs and support platforms all of which require varying degrees of technical knowledge.

Impact

The role will have significant impact on the development of the IFoA digital marketing output and therefore on its visibility in the external sphere. The job holder is expected to provide specialist digital marketing advice, expertise and support to other areas of the organisation who own and operate their own tactical marketing plans. The job holder will also run special projects for digital marketing issues, frequently mobilising colleagues from other organisational areas.

We are looking for the following knowledge and experience:

Essential

• Experience of people management with evidence of being able to mentor and develop staff
• Experience of managing a complex website and its content publishing operations.
• Experience of working with Umbraco websites and CMS.
• Experience working with MS Dynamics marketing automation and related MSOffice APIs and integrations.
• Involvement in delivering web development projects including working with in-house and agency expertise and managing internal stakeholders.
• Experience of UX design and development both within and between platforms.
• Experience of managing accessibility issues and SEO with regard to websites.
• Experience of working with email management tools e.g. Dot Digital.
• Experience of managing social media channels and related posting, hosting and reporting tools
• Strong communicator who can explain technical digital concepts to non-technical stakeholders clearly and accurately.
• Ability to manage a variety of projects at high speed, without quality or accuracy being impacted.
• Interest in comms and marketing technology and it’s application and development

Alternative format and adjustments

Please email the HR Team if you require:

• any information regarding our vacancies in an alternative format
• any adjustments to support you to fully participate in any part of the application and recruitment process

Any information shared will be used only to enable us to make reasonable adjustments to support candidates to participate in the recruitment process. It will not inform selection decisions.

You can reach us at [email protected].

Diversity, equity, and inclusion

The IFoA encourages applicants from a variety of backgrounds and experience and welcomes diversity with regard not only to protected characteristics but also diversity of thought. Diversity, equity and inclusion are more than just words for us. That’s why we are committed to creating a culture where everyone feels included and respected, and where no one is unfairly discriminated against. Consequently, we promote diversity, equity and inclusion in all our policies, practices and procedures, and actively encourage applications from a diverse range of potential candidates. All applications for our roles are considered on merit alone, and if you don’t meet all the criteria but believe you have something to offer, we want to hear from you. For more information on our commitments, please see our DEI strategy page.

Read more about working for the IFoA