Social Media Manager, FQ Sports

The Female Quotient is seeking a dynamic and experienced Social Media Manager to lead and build the social presence of FQ Sports, a new channel dedicated to elevating women in sports and women in the business of sports. In this role, you will work with the social and video teams to build, execute, and evolve the social strategy for FQ Sports, including curating and capturing content, telling the stories of athletes, leaders, and coaches, and growing a passionate, engaged fanbase. With a sharp editorial eye, a love of sports, and a growth mindset, you’ll act as both a content creator and a trending sports editor, ensuring FQ Sports is at the forefront of the cultural conversation shaping the future for women’s sports.

Key Responsibilities

Content Creation and Curation

• Trendspotting: Monitor sports culture, major sports moments, athlete storylines, league news, and emerging platforms to keep FQ Sports relevant and ahead of the curve in the women’s sports conversation.
• Content Development: Source, create, and repurpose compelling social-first content including game moments, women in the business of sports, athlete features, locker room access, behind-the-scenes footage, and off-field storytelling that resonates with sports fans and reflects FQ Sports’ mission and brand voice.
• Visual Storytelling: Collaborate with internal team members to create visually appealing assets tailored for platforms like Instagram, TikTok, and YouTube. Strong editing and storytelling abilities with an eye for visual aesthetics.

Growth Strategy and Execution:

• Engagement Optimization: Implement strategies to grow followers and drive meaningful engagement across the FQ Sports social ecosystem, tapping into the momentum of women’s sports.
• Platform-Specific Expertise: Develop content tailored to each platform’s unique audience and algorithms, with a deep understanding of how sports content performs on Instagram, Instagram Stories/Reels, TikTok, and YouTube Shorts.
• Analytics-Driven Growth: Use data and insights to inform content strategy, measure success, and refine approaches to meet key performance indicators for audience growth, engagement, and brand partner value.
• Day-to-Day Platform Management: With proven experience managing the day-to-day of social media accounts, orchestrate daily content including short-form video, carousels, quote cards, highlight reels, and other sports-relevant assets. Pivot as needed for breaking news.
• Articulate Writer: Write and edit captions with a commanding sense of the FQ Sports brand voice and POV, authoritative on the game, celebratory of the athletes, and unmistakably FQ.
• Community Engagement: Lead community engagement across channels, publishing and engaging with content daily. Real-time monitor the sports conversation to identify strategic opportunities, jump on cultural moments, and flag potential issues.
• Event Social Coverage: Lead social coverage of FQ Sports activations, games, tournaments, and conferences, including promotion, live quote cards, athlete takeovers, and highlighting brand partners.

Team Collaboration

• Cross-Functional Collaboration: Partner with internal teams, including video, brand partnerships, events, and the broader FQ social team, to align FQ Sports social efforts with broader company initiatives.
• Athlete, Influencer, and Community Engagement: Identify and engage with athletes, creators, leagues, teams, and partners to enhance FQ Sports’ reach, engagement, and following.

Editorial Voice and Innovation

• Cultural Awareness: Act as a sports and cultural editor, ensuring content is timely, relevant, and resonates with diverse audiences from hardcore fans to casual followers discovering women’s sports for the first time.
• Creative Thought Leadership: Develop innovative content that showcases FQ Sports’ thought leadership, champions athletes, and advances the business case for women’s sports.
• Experimentation: Test and implement new content formats, series, and platform features to continuously improve performance.

Qualifications

Professional Experience

• 5 years of experience managing social media accounts for a brand, media company, league, team, or sports property.
• Proven success growing and engaging audiences on platforms such as Instagram, TikTok, YouTube, and LinkedIn, ideally within sports, entertainment, or culture-driven verticals.

Skills and Expertise

• Deep understanding of social media platforms, algorithms, and best practices, with specific fluency in how sports content travels online.
• Strong writing and editing skills with a knack for crafting on-brand, engaging copy and sharp sports commentary.
• Proficiency in social media management tools (e.g., Sprout Social, Hootsuite) and analytics platforms (e.g., Google Analytics, native platform insights).
• Experience capturing and creating visually compelling content, including shooting on mobile and familiarity with tools like CapCut, Adobe Premiere, Photoshop, or similar.
• Comfort working on-site at games, events, and activations, sometimes on evenings and weekends, to capture live content.

Note:

This job description is intended to be a general overview and is not exhaustive. The specific responsibilities of this role may evolve based on the needs of The Female Quotient.