About Eclectique Group
Eclectique F&B Concepts is a Singapore-based multi-brand restaurant and lifestyle group operating Cuba Libre (Latin American nightlife and dining), Shabestan (Singapore's award-winning Persian fine dining), and Permata (Malay-Indonesian progressive cuisine in a heritage setting), alongside Gabbar (modern Indian bistro and bar), Pita Tree (Mediterranean kitchen & bar), Nusantara, Amazing Chambers Singapura, and EC Wines & Spirits. The group spans multiple cuisines, nightlife concepts, and dining experiences across Singapore (and Cuba Libre in Malaysia).
Role Overview
We're looking for an SEO & Blog Content Writer to drive organic visibility and storytelling across Eclectique's portfolio of F&B brands. You'll create blog content, optimize web copy, and support each brand's distinct voice - from Gabbar's Indian flavors to Shabestan's Persian fine dining and Permata's Malay-Indonesian heritage cuisine - while improving search rankings and driving site traffic and bookings.
Key Responsibilities
- Plan and write SEO-optimized blog posts, brand stories, and landing page copy for each restaurant brand (Cuba Libre, Gabbar, Shabestan, Permata, Pita Tree, Nusantara, etc.)
- Conduct keyword research specific to F&B/dining searches (e.g., "best Persian restaurant Singapore," "Indian bistro Clarke Quay")
- Optimize existing website and menu pages for on-page SEO (meta titles, descriptions, headers, alt text, internal linking)
- Collaborate with the marketing/social team to repurpose blog content for Instagram, Facebook, and email campaigns
- Track SEO performance (rankings, organic traffic, engagement) using tools like Google Search Console, Google Analytics, SEMrush/Ahrefs
- Stay current on F&B/dining trends, food culture, and competitor content in Singapore's restaurant scene
- Coordinate with each brand's chefs/managers to ensure accuracy and authenticity in cuisine-specific content
Requirements
- 1–3 years' experience in SEO content writing, ideally in F&B, hospitality, or lifestyle sectors
- Strong writing skills with ability to adapt tone across multiple brand identities
- Working knowledge of SEO tools and best practices
- Familiarity with WordPress or similar CMS
- Interest in food, dining culture, and Singapore's restaurant scene a plus
- Portfolio of published blog/web content required