Position Summary
The Vice President, Regional Operations is responsible for leading and optimizing operations across a multi-state region, ensuring the successful execution of company strategies, operational excellence, financial performance, and customer experience initiatives. This executive leader oversees regional performance through a team of Directors and field leadership personnel while driving growth, profitability, employee engagement, and operational consistency.
The VP, Regional Operations serves as a strategic business partner, translating corporate objectives into actionable regional plans and fostering a culture of accountability, collaboration, and continuous improvement.
Key Responsibilities
Operational Leadership
- Lead all aspects of regional operations across multiple locations within an assigned area.
- Develop and execute operational strategies that align with company goals and growth initiatives.
- Ensure consistent execution of operational standards, policies, and procedures across all locations.
- Drive operational efficiency and identify opportunities for process improvement and cost reduction.
- Monitor key performance indicators (KPIs) and implement action plans to address performance gaps.
Financial Performance
- Own regional P&L performance, including revenue growth, expense management, and profitability.
- Develop and manage annual budgets, forecasts, and financial plans.
- Analyze business trends and financial data to identify opportunities and risks.
- Partner with Finance and executive leadership to achieve organizational financial objectives.
People Leadership
- Lead, develop, and mentor a team of regional and field leaders.
- Build a high-performing culture focused on accountability, engagement, and results.
- Oversee talent acquisition, succession planning, leadership development, and workforce planning initiatives.
- Conduct regular performance reviews and coaching sessions to drive employee growth and retention.
Customer Experience
- Champion a customer-centric culture that delivers exceptional service and brand consistency.
- Ensure locations meet or exceed customer satisfaction and service standards.
- Address escalated customer concerns and implement corrective action when necessary.
Strategic Execution
- Partner with executive leadership to develop and implement strategic initiatives.
- Lead regional rollout of new programs, technologies, operational processes, and business initiatives.
- Collaborate cross-functionally with HR, Finance, Marketing, Supply Chain, Merchandising, and other departments to support organizational goals.
- Identify market opportunities and competitive trends to drive business growth.
Compliance & Risk Management
- Ensure compliance with all company policies, regulatory requirements, and safety standards.
- Mitigate operational risks and implement appropriate controls and corrective action.
- Maintain strong operational governance and audit readiness across the region.
Qualifications
Required
- Bachelor's degree in Business Administration, Operations Management, or related field.
- 10+ years of progressive leadership experience in multi-unit operations, retail, distribution, service, or related industries.
- 5+ years of executive-level leadership experience overseeing large geographic regions.
- Demonstrated success managing P&L responsibility exceeding $100M+ in annual revenue.
- Proven ability to lead large, geographically dispersed teams.
- Strong financial acumen with experience in budgeting, forecasting, and operational analytics.
- Excellent communication, leadership, and stakeholder management skills.
- Ability to travel extensively throughout assigned region.
Preferred
- Master's degree (MBA or related field).
- Experience leading operations within a national retail, service, consumer products, or multi-site organization.
- Background in large-scale organizational transformation, change management, and operational excellence initiatives.
- Experience with workforce planning, talent development, and succession management.