Marketing Intern - Strategy & Insights

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

Position Title: Marketing Intern - Strategy & Insights

Duration: Preferred commitment: 3-6 months

About the Role:

We are looking for a Marketing Intern who is curious, analytical, proactive, and deeply interested in how modern marketing actually drives business impact. This role goes beyond content posting; the intern will work closely across marketing functions including social, PR, content, partnerships, and brand to help identify insights, track performance, analyze sales and campaign data, and bring fresh marketing thinking to the team.

This is an ideal opportunity for someone who enjoys both creativity and analytics, and wants hands-on exposure to how integrated marketing teams operate.

Key Responsibilities:

Marketing Analytics & Reporting

• Analyze campaign performance metrics across social, digital, PR, and brand initiatives
• Track and interpret sales and marketing data to identify patterns, insights, and opportunities
• Build simple reports, dashboards, presentations, and summaries for internal stakeholders
• Support post-campaign analysis and recommendation building

Trendspotting & Research

• Stay updated on emerging marketing, consumer, creator, and digital trends
• Research competitor campaigns, cultural shifts, platform updates, and innovative brand activations
• Present findings and recommendations to the team in a concise and visually engaging way

Cross-functional Coordination

• Work closely with internal teams including content, social media, PR, partnerships, and brand
• Help coordinate timelines, deliverables, approvals, and communication between stakeholders
• Assist in organizing campaign trackers, calendars, and internal documentation

Strategic Support

• Contribute ideas for campaigns, activations, and marketing initiatives
• Support brainstorming sessions and help translate ideas into actionable plans
• Assist with presentation building and internal marketing decks

YOUR TALENT:

Preferred Skills & Qualifications:

• Background in Marketing, Media, Communications, Business, or Market Research
• Strong analytical and presentation skills
• Comfortable working with Excel/Google Sheets and PowerPoint/Canva
• Strong understanding of social media and digital marketing platforms
• Curious about trends, culture, branding, and consumer behavior
• Organized, detail-oriented, and proactive
• Strong communication and stakeholder management skills

Bonus Points If You:

• Have experience with social media analytics or campaign reporting
• Enjoy storytelling as much as data
• Naturally spot trends before everyone else does
• Can simplify complex information into clear insights and presentations

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.