Merchandising Marketing Associate

Location:

US - Watsonville, California

Job Family

Marketing

Time Type

Full time

Job Requisition ID

R0009163

Experience Years

0-3 Years of Experience

Employee Type

Regular

About The Opportunity

Are you ready to be part of a dynamic new initiative at Driscoll’s that will shape the future of in-store experiences for shoppers? As a Merchandising Associate, reporting directly to the Merchandising Manager, you'll play a pivotal role in creating customer-specific merchandising strategies that bring our brand to life on the shelf. You’ll be at the forefront of enhancing shopper engagement by driving impactful shelf placements and optimized product distribution, contributing directly to our sales growth and brand visibility.

This role offers the chance to collaborate with a vibrant, cross-functional team, including Brand Marketing, Shopper Marketing, Market Insights, Sales, and Category Management, to execute innovative merchandising plans that boost Driscoll’s presence in stores nationwide. If you're passionate about transforming the way shoppers experience products, this is your opportunity to make an impact and help drive the success of a fresh and exciting initiative!

Responsibilities

• Support Merchandising Execution: Assist in the execution of retail merchandising plans, including developing presentations and coordinating cross-functionally with Marketing, Sales, Category Management, and vendor partners to ensure alignment with Driscoll’s and customer growth objectives.
• Market Analysis & Data-Driven Insights: Analyze sales data, in-store conditions, and competitive activity to identify merchandising opportunities and generate insights; support development of action plans that improve visibility, reduce shopper friction, and drive shopper engagement.
• Planogram Development: Use planogram software to design and maintain shelf layouts that optimize space, improve product visibility, and align with merchandising strategies.
• Retail Playbooks: Support creation and maintenance of account-specific playbooks, outlining best practices for product placement, competitive positioning, and seasonal execution
• Monitor Merchandising Programs: Track the performance of in-store merchandising initiatives by analyzing data and generating reports to evaluate ROI and identify opportunities for continuous improvement. Maintain regular communication to ensure alignment on performance insights and recommended actions.
• Communication and Coordination: Maintain clear and consistent communication with internal teams and external partners to ensure alignment with merchandising priorities and expectations.
• Manage brand asset distribution for Driscoll’s to retail customers through third-party print and distribution vendors.
• Program Execution Support: Assist in executing marketing programs, new product launches, distribution gains, and shopper marketing initiatives to maximize shelf space and sales performance.

Candidate Profile

• Bachelor’s Degree or 1-2 years in Grocery Merchandising, Grocery Store Operations, CPG Space Planning.
• 1-2 years of experience in merchandising, grocery operations, or a related field. Experience in the CPG industry is a plus.
• Strong analytical skills with an ability to interpret data and generate actionable insights.
• Intermediate proficiency in business intelligence tools (e.g., IRI, Nielsen, Tableau) and the Microsoft Office Suite for tracking and reporting on merchandising performance.
• Proficient in space planning tools (e.g. Spaceman, JDA Space Planning)
• Demonstrated ability to work cross-functionally and proactively communicate progress, insights, and risks to stakeholders
• Excellent communication skills, both written and verbal, with the ability to work effectively across teams.
• Strong attention to detail, with the ability to manage multiple tasks and projects in a fast-paced environment.
• Valid driver’s license and eligibility for company vehicle insurance required.
• Ability to travel as needed for store visits and customer meetings (up to 20%).

Compensation & Benefits

The following information is provided in good faith as a general description of the salary range and benefits for the position posted. The actual compensation offered to the successful candidate is dependent upon experience, skills, education, work location, internal pay equity, and other objective job-related factors.

Salary range estimated for this role is: $ 75,750 to 89,100 USD.

Driscoll’s is committed to a culture of care and offers an attractive benefits package that includes comprehensive medical, dental, and vision coverage, life insurance, and disability coverage for positions working more than 30 hours per week. Other benefits include: 401(k) with employer match, profit-sharing participation, paid sick time, paid vacation, paid personal and family care leave, and a free Employee Assistance Program (EAP). More detailed information regarding the benefits package, will be shared during the application process.

About Driscolls

Driscoll's is the global market leader for fresh strawberries, blueberries, raspberries and blackberries. With more than 100 years of farming heritage and hundreds of independent growers around the world, Driscoll's is passionate about growing fresh, beautiful and delicious berries. Our values of humility, passion and trustworthiness have guided our mission to delight consumers around the world. Driscoll's exclusive patented berry varieties are developed through years of research using only natural breeding methods – meaning, no GMOs. From farm-to-table, we focus on delivering a high quality, premium berry experience with our many supply chain partners. Driscoll's is the trusted brand for Only the Finest Berries™.

Driscoll's es el proveedor líder en la comercialización de Fresas, Frambuesas, Zarzamoras y Arándanos Azules en el mundo. Con más de 100 años de herencia en agricultura y cientos de productores independiente alrededor del mundo, Driscoll's es una compañía apasionada por cultivar Berries frescas, hermosas y deliciosas. Nuestros valores de humildad, pasión y confianza han guiado nuestra misión de deleitar a los consumidores en el mundo. Las variedades exclusivas de Driscoll's han sido desarrolladas a través de años de investigación usando sólo métodos de mejoramiento natural. De la granja a la mesa, nos enfocamos en ofrecer una experiencia de alta calidad con apoyo de nuestros socios de la cadena de suministro. Driscoll's es la marca de confianza de sólo las mejores Berries.

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