B2B Software & Monetization Product Marketing Specialist

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Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

We are looking for a driven, curious, and consumer-focused marketer with a passion for software experiences, AI, and emerging technology. This role is ideal for someone who thrives at the intersection of innovation, storytelling, and strategy—someone who can simplify complex technology into experiences that feel useful, intuitive, and exciting.

As the B2B Software Monetization Product Marketing Specialist, you will help shape how Motorola brings software experiences, enterprise solutions, and monetization platforms to market. You will serve as both the voice of the consumer and an advocate for enterprise customers throughout the product journey, ensuring experiences deliver value for businesses while remaining seamless and user-friendly.

This role works cross-functionally across product management, engineering, UX design, partnerships, PR, sales, and global marketing teams. Success in this role requires a strong blend of strategic thinking, creativity, and cross-functional collaboration to deliver experiences that are intuitive, scalable, and valuable for both businesses and end users.

A key aspect of this role is understanding the balance between enterprise needs, business goals, and the end-user experience. While many B2B product decisions are influenced by stakeholders such as IT teams, procurement leaders, and operations teams, the ideal candidate will champion intuitive, consumer-grade experiences while helping shape monetization opportunities that feel valuable, relevant, and thoughtfully integrated into the user journey.

Scope of Responsibilities

• Translate complex software capabilities and monetization features into clear, compelling consumer and enterprise messaging.
• Develop positioning, value propositions, messaging frameworks, and go-to-market strategies for B2B software experiences and monetization platforms.
• Partner with product,business development, sales, engineering, UX, and business teams to influence feature direction and advocate for intuitive user experiences.
• Understand enterprise customer needs across different industries and help position solutions accordingly.
• Help shape monetization strategies and software value stories that align business goals with meaningful user experiences.
• Create product marketing briefs and lead integrated marketing kickoffs across cross-functional teams and agencies.
• Conduct competitive analysis, market research, and consumer insight gathering to identify trends and opportunities.
• Partner with PR, creative, sales, and regional marketing teams to develop impactful storytelling and launch strategies.
• Monitor product adoption, customer feedback, and usage trends to refine positioning and improve the overall experience.

Qualifications

• Very strong fluency in the English language as this is a global role and all key deliverables, materials and messaging for review will be in English
• Ability to balance enterprise priorities, business goals, and consumer-grade user experiences.
• 5+ years in marketing, product marketing, or related fields; experience in product AI, software, or consumer tech is a strong plus.
• Must possess a proven ability to achieve results in a fast-moving, dynamic environment
• Excellent communication, interpersonal and management skills; experience interacting with staff, colleagues, management and global cross-functional teams
• Bachelor's degree in Marketing or equivalent
• Strategic and analytical thinker who can also operate in details
• Be proactive, with a strong problem-solving attitude
• Proven time management and organizational skills
• Be customer-centric, exhibiting dynamic, motivated, and results-oriented creative thinking
• A self-starter with a proactive, problem-solving mindset and the ability to thrive in fast-paced environments.

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