Media Marketing Manager

Stellantis

Auburn Hills

Description

The Media and Digital Marketing Manager is responsible for integrated media strategy, digital creative development, and budget management across brand priorities. The ideal candidate will demonstrate strong leadership capabilities and effectively guide both internal stakeholders and agency partners through planning cycles. This role drives cross-channel collaboration to develop integrated marketing plans that strengthen brand positioning and support launches and key campaigns. The candidate must bring strong expertise across video, digital, social, and content to deliver effective full funnel 360 media programs. The role leverages insights and performance data to shape strategy, optimize campaigns, and drive brand growth. Candidates must demonstrate both strategic creativity and analytical rigor in executing the responsibilities of this role.

Key Responsibilities

Media Strategy & Execution

  • Manage media investment and campaign planning across a diverse product portfolio
  • Develop integrated marketing strategies that strengthen brand positioning and advance business growth objectives
  • Lead go-to-market planning and execution for product launches, reveal moments, and priority campaign initiatives
  • Discover innovative media opportunities and strategic partnerships that expand reach and deepen audience engagement
  • Identify new channels for growth opportunities to enhance brand visibility and engagement
  • Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets

Digital Development, Implementation & Optimization

  • Manage the digital creative process, providing strategic feedback on creative assets—including static, video, motion, and interactive formats—to ensure alignment with platform best practices, brand guidelines, and campaign objectives
  • Leverage audience insights and targeting strategies to reach priority customer segments with relevant messaging
  • Familiarity with creative testing frameworks and performance‑based creative optimization
  • Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies
  • Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
  • Analyze performance trends and recommend strategic actions to improve media effectiveness

Cross‑Functional Collaboration

  • Generate strong cross-functional partnerships to enable seamless collaboration across cross-channel stakeholders
  • Develop cross-channel marketing plans that connect brand messaging across content, social, and experiential touchpoints
  • Build media and creative briefs that integrate cross-channel inputs, media objectives, channel requirements, and performance learnings
  • Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment

Industry & Platform Expertise

  • Stay current on digital media and creative trends, platform updates, ad formats, and best practices
  • Proactively identify opportunities to evolve messaging, formats, and approaches to improve efficiency and qualitative performance

Basic Requirements

  • Bachelor's Degree
  • 10+ years of cross channel media experience including Video, Digital, Social, Search, Content, OOH, etc.
  • Proven leadership experience managing and influencing both direct and indirect teams
  • Strong presentation and communication skills, with the ability to convey ideas clearly to cross-functional stakeholders
  • Experience managing budgets and overseeing investment allocation
  • Demonstrates attention to detail and well-developed project management capabilities
  • Familiarity and/or hands-on experience with media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)
  • Experience collaborating with creative teams or agencies on asset development
  • Strong analytical skills with the ability to translate data into insights and actions
  • Flexible and adaptable to evolving situations and deliverables

Preferred Qualifications

  • An understanding of the development process associated with various media types (display, video, etc.)
  • Working knowledge of dynamic creative solutions or creative specifications standards
  • Experience in automotive, retail, or large brand environments

Our Benefits — Designed With You In Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We Help You Plan For The Future With

  • An employer match on contributions to your 401k, Roth, and Catch-Up plans
  • An employer contribution, even if you don’t contribute

Income Protection & Insurance Options

Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program

Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

  • Tuition reimbursement
  • Student loan refinancing programs
  • 18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

EOE / Disability / Veteran