Assistant Brand Manager Marketing

Position : Assistant Brand Manager

Department : Brand Marketing

Reporting Structure : Brand Manager

McDonald’s

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. As the global leader in the food service industry, our legacy of innovation and hard work continues to drive us. From drive thru updates to delivery to mobile order, we are innovating quickly and growing.

Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values: Serve, Inclusion, Integrity, Community, and Family. From support of Ronald McDonald House Charities to our equal employment opportunity practices and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry, and planet.

Key tasks of the Job:

• Lead new product launch as a project leader with cross functional teams
• Develop and execute integrated marketing campaigns including ATL, BTL and in-store merchandising
• Analyze market, consumer and sales data for opportune decision making
• Manage and implement marketing plans within limited time & budget
• Develop category strategy and short-term tactics to achieve business goals
• Work closely with multiple agencies including creative/ media/ digital
• Communicate with global/ regional teams for regular meeting & plan sharing
• Support brand manager for responsible product and platforms

Specifics for the Job:

(a) Required knowledge, education, and experience:

• Bachelor’s degree or above
• At least 5 years of full-time work experience in marketing and brand marketing experience preferred
• Experience in F&B/ FMCG industry and multinational company is preferred
• Experience working with agencies is a must
• Strong ability to develop marketing strategies based on consumer insight
• Excellence in consumer & sales data analysis
• Highly capable of timely development and execution of Marketing plans
• Good understanding of creative and media channel
• Good communication and interpersonal skills
• Positive mindset to new challenges and turbulent environment

(b) Skills: MS Office (excel, ppt, word): Excellent

(c) English: Excellent