Segment Strategic Marketing Director – PSO
Location: Flexible (HQ is in NYC)
Salary: $140K
Reports To: Chief Revenue Officer
Scope: Global (North America, Latin America, EMEA and APAC)
About Cogency Global
Cogency provides compliance, corporate and legal support services to Professional Services firms, Financial Services institutions, and Corporate Entities across a wide range of industries. We partner with legal, compliance, and operations leaders to help them navigate complex regulatory, transactional, and operational requirements - reducing risk, improving efficiency, and enabling scalable growth. Through a combination of deep domain expertise, process rigor, and technology‑enabled solutions, Cogency supports both high‑stakes transactions and ongoing entity management across global markets.
Role Summary
Cogency Global is seeking a Segment Strategic Marketing Director – Professional Services to drive segment-led growth across our global Professional Services portfolio, with a core focus on law firms, title companies, and tax and accountancy firms. This role aligns market insights, go-to-market strategy, and execution to deliver differentiated positioning, campaigns, and programs that directly support pipeline generation, key-account expansion, cross-sell, and long-term client value.
Why This Role Matters
- Cogency is at a pivotal stage of rapid expansion, with strong marketing talent, a growing international footprint, and an active acquisition strategy that requires a streamlined, scalable marketing engine.
- In this role you will be one of Cogency’s first segment-focused strategic marketers, helping to define this essential function as you shape clear, differentiated go-to-market strategies for the Professional Services segment, strengthen alignment between Product, Marketing, and Sales, and drive pipeline, win rates, and cross-sell within priority accounts.
- Success will be measured by segment pipeline, conversion rates, campaign performance, win rates in target law firm and professional services accounts, and cross-sell and account expansion metrics.
What You’ll Do
- Own the Professional Services segment strategy, including ICPs, buyer personas, sub-segments, and practice-area targeting.
- Lead integrated go-to-market plans and ICPs, acting as the GTM integrator across Sales, Product, Operations, and Marketing.
- Translate complex transactional, filing, governance, and compliance concepts into clear, compelling market narratives for law firm and professional services workflows (e.g., transaction support, due diligence, UCC, formations, governance-heavy portfolios).
- Partner with functional marketing leaders to deliver multi-channel demand generation and ABM campaigns, thought leadership, and events for professional services audiences, optimizing performance based on data and ROI.
- Partner closely with Sales leadership on pipeline strategy, account targeting, cross-sell and expansion within strategic professional services accounts.
- Serve as a central connector for your segment across Sales, Product, Operations, Legal/Compliance, and Marketing, ensuring consistent, segment-relevant messaging and enablement tools.
Skills and Experience
- 7–12+ years of B2B marketing experience, ideally within legal, financial services, or other highly regulated professional services industries.
- Proven experience in segment/vertical marketing and go-to-market strategy, including marketing to law firms or other professional services organizations.
- Track record partnering with Sales to drive pipeline and revenue through multi-channel campaigns (ABM, digital, events, thought leadership).
- Ability to translate complex legal, transactional, or compliance topics into clear, differentiated messaging.
- Strong analytical, data-driven mindset focused on measurable business outcomes.
- Bonus: Familiarity with workflows in corporate and business entity matters, M&A, banking/structured finance, PE/VC, capital markets, bankruptcy/restructuring, aviation finance, cross-border transactions, or real estate/REIT structures; experience supporting global GTM and integrating acquired services.
Together, we live our Core Values
Integrity: Doing the Right thing even when no one will know and walking the talk
Fairness: We have an open-door policy with access to all including the CEO at any time in a friendly & collaborative environment.
Fun: We believe in a fun work environment & have many team events that support the ‘fun’ culture
...and to further support our staff, we offer:
- Relaxed and Casual dress code for Summer months & Fridays
- Educational assistance program for all of our eligible staff members
- Continuous Learning is encouraged through our Quarterly New Hire Seminars & Knowledge Sharing sessions
- An Organization that gives back to Society – We offer Paid community service days to all our eligible staff members and NYC Headquarters participates in number of charity drives throughout the year
- A commitment to diversity & inclusion
- 401k up to 5% price match, Access to FSA, Pre-Tax Transit benefit
- Medical Dental & Vision insurance