Vice President, Corporate Affairs & Communications

The Vice President, Corporate Affairs & Communications is responsible for defining and leading the enterprise brand, corporate narrative, and communications strategy to strengthen market position, build stakeholder trust, and support the company’s growth.

This role owns how the company is represented across brand, public relations, including social media, thought leadership, digital experience, content, and events, ensuring a clear, consistent, and differentiated voice across all internal and external audiences.

Operating at the intersection of strategy and execution, this leader establishes the vision, governance, and operating model for Corporate Affairs & Communications, enabling teams to deliver with consistency, quality, and measurable impact.

The VP serves as a trusted advisor to executive leadership, shaping corporate positioning, reputation management, and high-stakes communications.

Success in this role is measured by brand strength, market visibility, stakeholder engagement, and contribution to commercial outcomes through integrated campaigns in partnership with Growth Marketing.

Key Responsibilities

Enterprise Brand & Corporate Narrative

• Define and evolve the enterprise brand strategy, positioning, and messaging architecture
• Establish a clear and differentiated corporate narrative aligned to business strategy and market opportunity
• Ensure consistency of messaging across all audiences, channels, and touchpoints
• Serve as the steward of the company’s brand and voice across all external and internal communications

Corporate Communications & Reputation Management

• Own the enterprise communications strategy, including external, internal, and executive communications
• Oversee public relations, media strategy, and thought leadership to strengthen visibility and credibility
• Lead reputation management, including issues and crisis communications in partnership with Legal and executive leadership
• Ensure coordinated communication across key business milestones and initiatives

Executive Visibility & Thought Leadership

• Define and lead executive visibility and thought leadership strategy, including media, bylines, and non-event speaking engagements
• Partner with executive leadership to shape messaging, positioning, and external presence
• Ensure alignment between executive voice and corporate narrative
• Partner with Events leadership to align executive participation at conferences, maintaining clear ownership between event-based speaking (Events) and non-event thought leadership (Corporate Communications)

Digital Experience & Content Strategy

• Own the strategy and evolution of the corporate website and digital experience as the primary expression of the brand
• Oversee editorial and content strategy, including blogs, thought leadership, and corporate storytelling
• Establish standards for content quality, voice, and storytelling across all digital channels
• Partner with Growth Marketing to align website experience with campaign activation and conversion strategy

Corporate Social Media, Listening & Insights

• Own the enterprise corporate social media strategy, positioning social as a key channel for brand, thought leadership, and audience engagement
• Define content direction, channel strategy, and governance across all corporate and executive social platforms
• Establish and lead social listening capabilities to monitor market trends, competitor activity, audience sentiment, and emerging risks
• Translate social insights into actionable recommendations to inform messaging, campaign strategy, and executive positioning
• Oversee performance measurement across social channels, including engagement, reach, audience growth, and contribution to campaign effectiveness
• Partner with Growth Marketing to align social activation with campaign execution, targeting, and funnel progression
• Ensure social media is integrated into broader PR, content, and communications strategies

Events & Market Presence

• Oversee enterprise events strategy and execution framework as a core channel for brand visibility and engagement
• Ensure alignment between event presence, brand positioning, and commercial priorities
• Establish governance and standards for event strategy, sponsorships, and participation

Internal Communications & Employee Engagement

• Define and lead the internal communications strategy, ensuring employees are informed, aligned, and engaged
• Oversee company-wide communications including town halls, leadership messaging, and organizational updates
• Support change management and strengthen employee understanding of company strategy and priorities

Cross-Functional Leadership & Governance

• Partner closely with Commercial Marketing, Product Marketing, Sales, Operations, HR, Legal, and Compliance teams
• Establish governance and standards for communications and brand usage across the organization
• Ensure brand, communications, and content are fully integrated into campaign strategy and demand generation efforts
• Align corporate messaging with commercial priorities, target segments, and go-to-market strategy
• Manage agency and external partner relationships to maximize impact and efficiency

Governance, Operating Model & Team Leadership

• Establish the operating model, governance frameworks, and performance standards for Corporate Affairs & Communications
• Provide leadership and direction across brand, communications, content, and events functions
• Enable a high-performing organization through clear priorities, standards, and accountability (with both direct and indirect team structures)

Performance, Measurement & Impact

Define and track performance metrics, including:

• Brand awareness and share of voice
• Media coverage, reach, and sentiment
• Content engagement and digital performance
• Event impact and audience engagement

Partner with Growth Marketing to connect brand and communications efforts to:

• Campaign performance
• Audience engagement
• Pipeline influence where applicable
• Translate insights into actionable recommendations to refine strategy and improve business impact

Education

• Bachelor’s degree in Communications, Marketing, Business Administration, or related field required
• MBA or advanced degree preferred

Experience

• 15+ years of progressive leadership experience in corporate communications, brand, or corporate affairs
• Proven success leading enterprise-level communications and brand strategy
• Deep experience across public relations, executive communications, internal communications, and thought leadership
• Experience advising senior executives and operating in high-visibility, high-stakes environments
• Strong experience working in regulated environments and partnering with Legal and Compliance

Key Competencies

• Executive Presence: Trusted advisor to senior leadership on messaging and positioning
• Strategic Storytelling: Ability to translate complex strategy into clear, compelling narratives
• Reputation Management: Skilled in navigating high-stakes communications and external visibility
• Cross-Functional Influence: Aligns diverse stakeholders around a unified voice
• Brand Leadership: Builds and maintains a differentiated and credible market position
• Operational Excellence: Executes with discipline across multiple channels and audiences