Marketing Manager - Estate Brands

Our Craft

The Macallan is our central focus, supported by Highland Park and The Glenrothes in the single malt category. Our portfolio is completed with Brugal premium rum from the Dominican Republic. Edrington also has a strategic partnership with No.3 London Dry Gin.

Our principal shareholder is a charitable trust, so we were built to make a world of difference. Discover a place where values define our culture. The home of exceptional brands, where people and teams thrive.

Our Blend Of Benefits

15 days annual leave, plus 4 Giving More volunteer days

Invest in your future - additional provident fund

Private medical insurance

24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing

Experience our exceptional brands with a generous annual product allowance

Embrace work-life harmony with 50:50 hybrid working, 26 weeks’ paid maternity, paternity and adoption leave, and up to five paid carers leave days a year

Embrace Excellence

This role reports to the China CMO and manages the Brand & Strategic Marketing activity for The Estate Brands across China. The role is responsible for the strategic planning, delivery & execution of local brand strategies & marketing activities in line with market growth plans or in conjunction with distributors. He/she has the overall responsibility for the management, reporting & control of A&P budgets.

Make an Impact

Brand Strategy and Planning:

• Develop and implement comprehensive marketing strategies that align with The Estate Brands’ brand vision and business objectives
• Manage the portfolio prioritisation within the markets to ensure the correct focus/priority
• Control and refine brand marketing guidelines to ensure consistent implementation at all levels
• Complete control & ownership of The Estate Brands Investment covering all marketing activities across the full portfolio of brand in China

Campaign Management:

• Implementation of global campaigns & strategic NPD launches – adapting format as required to fit local needs & preparing full evaluations post activity

Budget Management:

• Fully plan, manage, measure & control the Annual A&P budgets in conjunction with the team and review on a regular basis

Collaboration:

• Work closely with commercial team to understand market dynamics and ensure marketing efforts support sales goals
• Partner with other stakeholders within marketing and other teams (from China to APAC / HQ) to maintain a consistent brand narrative across all channels and high-quality standard

Market Analysis:

• Market analysis and insights to identify trends, consumer touchpoints, and competitive activities

Team Leadership:

• Lead, mentor, and develop a team of marketing professionals, fostering a culture of creativity and excellence

Your Talent And Skills

• Graduate/degree educated with minimum 8-10 years relevant experience desirable
• Experience of managing budgets effectively and a strong commercial mindset or background
• Strong communication and presentation skills, with the ability to engage all level audiences
• Strong Initiative and ability to make things happen
• Experience in luxury goods and/or the spirits industry or interest in the whisky category would be advantageous

A Place For Everyone

We’re proud of our inclusive culture – where unique experiences, ideas and perspectives are celebrated. We want everyone to feel respected and empowered to contribute to our success.

Get involved. From colleague networks like Balance, Pride and Kick-Start to inclusion allies and DE&I champions, we encourage our people to be curious, get involved and help us make change happen.