General Manager - Distribution & Logistics Operations

Croma

Mumbai

Description

Role Overview:

The General Manager – Distribution & Logistics Operations is responsible for leading and optimizing Line Haul and Last Mile delivery operations across the network by driving network design, delivery performance, vendor management, and execution of multi-channel delivery strategies, ensuring timely and cost-effective customer fulfilment.

Key Responsibilities

Strategy and Network Design

  • Design and implement the Line Haul and Last Mile delivery network in collaboration with the NSO team
  • Drive revisions to the existing network plan based on changing business needs, peak season loads, and geographic performance insights
  • Continuously evaluate cost, coverage, and efficiency to improve delivery performance and reach

Line Haul (LH) Operations

  • Monitor inter-DC and hub movements across the country to ensure timely and efficient stock transfers
  • Address and resolve bottlenecks in the Line Haul leg; optimize routing, fleet utilization, and turnaround times
  • Collaborate with Distribution Centers and transport vendors to ensure adherence to movement SLAs

Last Mile (LM) Operations

  • Ensure customer deliveries are made on or before the promised date across all geographies
  • Drive continuous improvement in post-shipment KPIs (e.g., on-time delivery, customer satisfaction)
  • Introduce and scale alternate delivery methods (e.g., gig delivery, hyperlocal tie-ups) to improve flexibility and customer reach

Vendor & Partner Management

  • Manage national delivery and transport vendors, including performance tracking and SLA compliance
  • Ensure timely processing of vendor payments and maintain accurate quarterly No Dues Certificates (NDCs)
  • Develop SOPs and evaluation frameworks for onboarding, scaling, and performance management of logistics partners

Innovation and Channel Expansion

  • Conceptualize and implement new delivery channels (e.g., ship-from-store, micro-hub delivery)
  • Work with technology and operations teams to design workflows and rollout strategies for new last-mile formats
  • Track effectiveness and customer feedback for new delivery formats and iterate accordingly