Besque is a premium body care and wellness brand, based in the UK. We are seeking a highly experienced and passionate individual for our Head of Brand & Community role.
The Role
As Head of Brand & Community, you will define what Besque means to the women who buy it, and to the broader culture of women over 45 who are done being ignored by the beauty industry. You will create the brand world, establish our community presence both online and in person, and develop the programming, partnerships, and moments that make Besque feel like more than a product.
This is a senior, autonomous role with direct access to leadership and real budget to execute.
Responsibilities
- Define and steward the Besque brand, voice, visual identity, positioning, and narrative
- Build our community from the ground up across owned digital spaces and in-person activations
- Develop a community strategy that deepens customer loyalty and drives word of mouth
- Conceive and execute IRL brand experiences and events that bring the Besque world to life
- Work closely with the paid social and content teams to ensure brand consistency across all touchpoints
- Identify and develop partnerships, ambassador relationships, and cultural collaborations that extend our reach
- Establish the metrics that matter for brand and community health and report against them
- Act as the internal guardian of the brand. ensuring every customer interaction reflects who we are
Requirements
- Proven track record building or transforming a beauty or wellness brand with a passionate customer community.
- Deep understanding of women over 45 as a consumer, their values, motivations, and what earns their loyalty
- Experience conceiving and delivering IRL brand experiences and events
- Strong creative instincts paired with commercial awareness, you understand that brand exists to drive growth
- Excellent collaborator who can influence without authority across a fast-moving team
- Confident working autonomously in a scaling business where the structure is still being built
- Existing network of creators, collaborators, and cultural partners in the wellness or beauty space is a strong advantage
What We Offer
- A rare opportunity to build a brand and community from the ground up with genuine creative ownership
- Senior role with direct access to founders and leadership
- Real budget, real autonomy, and work that shapes the long-term trajectory of the business
- Competitive senior salary and benefits