Job Title: Marketing Manager – Point of Care Diagnostics
Job Description:
Siemens Healthineers is seeking a results-driven individual to lead our marketing efforts in the field of ‘Point of Care Diagnostics’. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events – on ground activations etc. Additionally, focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management.
Job Title: Marketing Manager – Point of Care Diagnostics
Job Description:
Siemens Healthineers is seeking a results-driven individual to lead our marketing efforts in the field of ‘Point of Care Diagnostics’. Successful candidate will be responsible for driving pre-sales activations, executing digital campaigns for brand building and lead generation, managing e-commerce platforms to enhance sales opportunities and leading events – on ground activations etc. Additionally, focus on building and optimizing the sales funnel by managing internal platform for end-to-end funnel management.
Responsibilities:
- Pre-Sales Activations:
- Develop and implement strategies to generate interest and awareness about our point of care diagnostics products among target audiences.
- Coordinate pre-sales activities such as product demonstrations, workshops, and webinars to engage potential customers and drive interest in our solutions.
- Digital Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, and online advertising, to enhance brand visibility and engagement.
- Re-purpose or create- to make compelling campaigns, including articles, videos, infographics, and social media posts, to promote our products and educate customers about their benefits.
- Lead Generation:
- Implement lead generation strategies to attract and capture qualified leads for our point of care diagnostics products.
- Work with presales team to optimize lead generation & conversion.
- Manage and optimize our presence on e-commerce platforms to drive sales and expand our customer base.
- Monitor product listings, pricing, and customer reviews to ensure a positive online brand reputation.
- Sales Funnel Building on ShareVille:
- Collaborate with the sales team to develop and optimize the sales funnel on ShareVille, focusing on lead qualification, nurturing, and conversion.
- Track and analyze key metrics related to the sales funnel performance, identify areas for improvement, and implement strategies to increase conversion rates.
- Relationship Management:
- Build and maintain strong relationships with key clients, stakeholders, and channel partners to enhance business opportunities and customer satisfaction.
- Collaborate with internal departments, including sales, finance, logistica to align sales strategies with overall business objectives.
- Performance Monitoring and Reporting:
- Monitor sales performance metrics, including sales targets, help drive business KPIs.
- Prepare regular business reports and presentations for senior management, highlighting achievements, challenges, and recommendations for future growth.
- Technical Expertise:
- Maintain a thorough understanding of Siemens Healthineers' Point of Care product portfolio.
- Stay updated on industry trends, competitive products, and emerging technologies related to Point of Care.
- Planning & Forecasting:
Lead planning, budgeting, and forecasting processes for business in collaboration with sales, finance & SCM.
- Analyze financial performance, identify trends, and provide actionable insights to senior management.
- Collaborate with sales & finance to develop pricing strategies, drive commercial excellence initiatives to enhance sales effectiveness.
- Conduct competitive analysis and market research to identify emerging trends and opportunities in partnership with marketing & global stakeholders.
- Strategic Planning: Develop and implement comprehensive commercial strategies aligned with business goals and objectives to accelerate beyond current growth; to help broaden capital placements, increase reagent revenue, and protect against competition.
- Performance Monitoring and Reporting: Establish key performance indicators (KPIs) to measure the effectiveness of commercial strategies and initiatives, and regularly monitor and report on performance against targets. Prepare and manage regular business report outs.
- Go-to-Market Strategy: Work closely with sales & service teams to build capabilities to generate customer insights and understand market needs - gaps, map market opportunity with current portfolio & pipeline. Build and help execute go-to-market plans across product portfolio through commercial - pricing strategies, distribution channels, and promotional tactics.
- Sales Enablement: Work closely with the sales team to provide strategic guidance, training etc. wrt tools to support their efforts in driving revenue growth. Drive funnel sufficiency & quality, help expedite strategic deals. Develop sales team capabilities across – portfolio management, driving profitable business growth, market modeling etc.
- Cross-functional Collaboration: Collaborate closely with various internal teams, including factory, product development, regulatory affairs, and finance, to ensure alignment and integration of commercial strategies with overall business objectives.
- Continuous Improvement: Drive continuous improvement initiatives to optimize commercial processes and enhance overall efficiency and effectiveness.
Qualification(s):
- Master’s degree, Business Administration, or related field; MBA preferred.
- Proven experience in marketing roles within the healthcare industry, preferably in the field of point of care diagnostics.
- Strong understanding of digital marketing principles and techniques, with hands-on experience in executing digital campaigns and managing e-commerce platforms.
- Familiarity with tools and platforms such as Google Analytics, Facebook Ads Manager, and e-commerce marketplaces.
- Excellent communication skills and ability to create engaging content for digital channels.
- Analytical mindset with the ability to interpret data and drive actionable insights for marketing optimization.
- Experience in sales and working with sales teams, driving collaboration between marketing and sales is critical for success in this role.