Media Planning & Buying Department Manager

Qualifications:

• Bachelor’s degree in Business Administration, Economics, Engineering, Communications, Marketing, or a related field,
• 10+ years of experience in media planning, buying, or media management, on the advertiser side or within a leading media agency,
• Previous people management and team leadership experience,
• Strong knowledge of offline media channels, particularly TV, as well as radio, OOH, print, and cinema,
• Strong analytical mindset with the ability to work comfortably with large datasets,
• Fluent in English, both written and spoken,
• Experience with media measurement, research, and performance evaluation tools,
• Proven experience in budget management, forecasting, and financial tracking.

Job Description:

• Lead the planning, execution, and optimization of all offline media activities, including TV, radio, OOH, cinema, and other traditional media channels,
• Develop annual and campaign-specific media strategies aligned with brand and business objectives; collaborate closely with global teams to localize media strategies and implement best practices,
• Manage media agencies and partners to ensure high-quality planning, buying, execution, and reporting,
• Oversee offline media budgets, including planning, tracking, reconciliation, and forecasting,
• Analyze campaign performance and media effectiveness, translating data into actionable insights and recommendations,
• Evaluate the impact of media investments on business outcomes and identify opportunities to improve ROI and efficiency,
• Prepare clear analyses, presentations, strategic recommendations, and post-campaign reviews for internal and global stakeholders,
• Monitor market trends, consumer behavior, media consumption habits, and competitive activities to identify opportunities and risks,
• Partner effectively with Marcom, Finance, Retail Media, and agency teams to ensure successful campaign delivery and strong business results.

In our journey which is driven with our goal of becoming the first choice as the trusted retailer for tailored solutions in a tech-driven world, we are growing rapidly with more than 100 stores today in Turkey. With the strength of MediaMarktSaturn Retail Group as the number one consumer electronics retailer in Europe, we bring technology together with our customers and make their lives easier with the services we offer. If you are a person who likes to think, speak with data and take action, it is time to join us!

Sustainable growth is possible with equal opportunities and different perspectives. As MediaMarkt Turkey, we take care to avoid any discrimination such as race, religion, gender, sexual orientation, disability status. We think that all candidates who apply to us should have transparent, fair and equal rights. By trying to be a role model in our sector, we believe in the power of diversity and inclusion which help us to grow together.

By applying to this job posting, you acknowledge that the individuals provided as references may be contacted for reference checks and their contact information has been shared with their knowledge and consent. You also consent to the retention of the information you provided to the Company during your job application for up to 1 year, for the purpose of assessing your suitability for similar positions that may arise in the future, after which it will be disposed of. If you are unable to fulfill the reference commitment or if you do not wish your resume to be retained, you may inform us.

For detailed information regarding protection of your personal data you may access the following link:

Kişisel verilerinizin işlenmesine dair ayrıntılı bilgi için aşağıda link içerisinde yer alan aydınlatma bildirimimizi inceleyebilirsiniz;

Çalışan Adayı Aydınlatma Metni