Commercial Data & Reporting Lead

Title: Commercial Data & Reporting Lead

Department: Commercial & Business Development

Reports to: Head of Sales Development

Company Background

Carlsberg Canada Inc. (CCI) is the Canadian division of Carlsberg Breweries, the world’s third-largest brewer. With about 300 employees at our Oakville head office, Waterloo brewery and across Canada, we proudly brew, distribute, and commercialize Carlsberg products nationwide including Carlsberg, 1664, Landshark, Waterloo Brewing, Somersby, Laker, Garage and Seagram RTDs. Our brewery also proudly works with a variety of co-manufacturing partnerships thanks to our amazing quality standards and operational excellence.

At Carlsberg, no matter your role or function, we are driven not only by what we deliver but also by how we work together—this is our Growth Culture. Built on five core principles, our Growth Culture guides the way we work, innovate, and lead, ensuring we continue Brewing for a Better Today and Tomorrow.

Role overview

The Commercial Data & Reporting Lead is the single owner of commercial performance data, reporting logic, and advanced analysis across the organization. This role is responsible for building and maintaining a governed, scalable data and reporting foundation that enables trusted decision‑making across Sales, Commercial Leadership, and Executive Management.

This is a hands‑on role requiring deep expertise in Power BI data modeling, KPI governance, and advanced commercial reporting. The role ensures consistent definitions, standardized KPIs, and a single version of the truth, while translating complex data into actionable reports that shape sales strategy and execution.

What you’ll be doing

Commercial Data Models & Reporting Architecture

• Own and manage enterprise‑level Power BI data models supporting sales and commercial reporting
• Lead the onboarding of new data sources into governed reporting models
• Define and maintain relationships, cardinality, and model structure
• Design, build, and optimize new data models to support evolving business needs
• Ensure scalability, performance, and reusability of reporting assets

Data Governance, Mapping & Hierarchy Management

• Act as steward of commercial data governance and standards
• Design and manage commercial data hierarchies aligning to business reporting requirements
• Build, maintain and automate robust mapping logic across data sources to ensure normalized dimensions across all data models
• Map data that is not present in source datasets in alignment to business logic and hierarchies
• Resolve inconsistencies across ERP, CRM, and retailer data sources
• Ensure consistency and auditability of all commercial datasets

KPI Definition & Standardization

• Own end‑to‑end definition and governance of commercial KPIs
• Develop new measures and calculations aligned to business strategy
• Standardize KPI structures and definitions across all reporting
• Enforce “one version of the truth” across sales and leadership reporting
• Partner with Sales, Finance, and Leadership to align performance metrics

Advanced Analytics & Strategic Insights

• Lead development of advanced Power BI reports and dashboards
• Deliver management‑level reporting and executive‑ready insights
• Support sales strategy through trend analysis, performance diagnostics, and opportunity identification
• Translate complex datasets into clear, actionable narratives for leadership

Recurring & Executive Reporting Ownership

• Own and deliver key recurring commercial reporting outputs
• Ensure accuracy, consistency, and on‑time delivery of all deliverables

What we’re looking for

• Post Secondary education in Business, Marketing, Economics, Statistics
• 5+ years of experience in commercial analytics, sales reporting, or BI
• Proven experience in a Lead role owning data, metrics, and reporting end‑to‑end
• Advanced, hands‑on expertise in Power BI, including:
• Data modelling
• DAX
• Relationship and model optimization
• Strong understanding of sales and commercial performance metrics
• Experience working across multiple data sources (ERP, CRM, retailer data)
• Demonstrated ability to operate in ambiguous data environments and impose structure
• Excellent ability to communicate complex analysis to senior stakeholders
• Highly detail‑oriented with strong data governance discipline
• Comfortable being both strategic and hands‑on
• Strong ownership mindset — accountable for data accuracy and credibility
• Trusted advisor to sales and commercial leadership
• Able to balance day‑to‑day reporting with long‑term analytics strategy

We’re looking for individuals who bring not only technical expertise, but also a mindset aligned with our Growth Culture principles. You live by “Semper Ardens” which means you are always challenging the status quo and striving for the extraordinary. You foster Positive Energy and Compassion, working with empathy, respect, and openness. You act with Passion for the Consumer, serving as a brand ambassador and keeping the consumer at the heart of your decisions. You demonstrate Decisiveness and Excellence, making confident choices and delivering high-quality results. Finally, you believe in Empowering, Supporting, and Growing People, helping colleagues develop, sharing knowledge, and building trust across the team.

What you can expect

We’re asking for a lot, but you’ll be well-rewarded with:

• Continuous Learning: Guidance from Mentors and structured training initiatives.
• Opportunities for career growth, within Canada and Globally.
• A purpose-driven company with ambitious goals
• A social work environment with enthusiastic colleagues

We provide a competitive base salary along with a comprehensive benefits package that is covered by the employer. This package includes a range of benefits such as dental care, extended health coverage, a healthcare spending account, life insurance, paid time off, RRSP matching, tuition reimbursement, vision care, casual dress code, participation in company events, the option for hybrid work, and a fantastic Beer Benefit. Eligible employees may also receive bonuses as part of our supplemental pay options.

CARLSBERG GROUP: BREWING FOR A BETTER TODAY AND TOMORROW

At Carlsberg our diverse perspectives, unique abilities and experiences make us who we are across the Group. With so many iconic brands, we know our differences are what make us stand out. WELCOME YOU is our commitment to promoting this culture and embracing it across all areas of our business. Carlsberg is a place where each of us belongs and where we can be at our best.

For us success has always been in the diverse mix of our people, our beers, and our brands. We want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive, and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion, disabilities, or any other characteristics.