Position
Proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.
Job Responsibilities
Press
Proactively develop local communication & PR strategy coordinating with Roma head office :
- Plan and develop PR strategy for both women’s and men’s
- Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
- Building good relationship with media
- Planning and executing Press Presentation
- Planning and executing Press Caravan
- Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
- Maximizing media coverage timely in each event and project
- Checking and reporting PR related exposure
- Archiving PR monitoring ranks in all categories
- Managing product placement related activities (lending, listing and reporting)
- Lead the local PR teams (3 permanent PR staffs and 1 temp).
- Supervising invoicing process
Celebrities & influencers Management
- Developing solid relationships with local influencers and celebrities
- Net-working local influencers, KOL and artist
- Planning and executing efficient product placements
- Developing gifting plan
- Increasing brand visibility in TV & SNS through local celebrities
- Managing internal announcement related to PR
- Inviting local celebrities and influencers to the showroom, pop up, events and fashion shows in Milan or Paris
- Archiving PR monitoring ranks in social media
ADV / Paid Editorial
- Plan and execute Advertorials and paid editorials
Local Event
- Plan and execute PR events world-wide and locally
- Proactively support marketing events if celebrities and influencers are involved.
- Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, EC and CRM.
Profile
- Education: University Graduate
- Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
- Japanese skill: Native level is a MUST
- English skill: Business level (TOEIC over 700)
- PC skill: Excel, Word, Power Point
- Capabilities: good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity