Description
About the role
As our Marketing Cloud Operations Specialist, you will be the operational technical expert of our supporter engagement. This is a pivotal role within our Salesforce Team ensuring that our Marketing Cloud Engagement (SFMCE) platform is robust, compliant and ready to deliver life-changing impact.
You will manage the day-to-day business as usual operations—translating fundraising/event strategies into sophisticated technical journeys that keep our supporters and supported audiences at the very centre of our mission.
What you’ll do
- Act as the primary administrator for Salesforce Marketing Cloud;manage business units, user permissions,security settings, and licence consumption to ensure an efficient environment.
- Define and own the Platform Roadmap, establish comprehensive SFMC documentation, and safely execute the SFMC Change roll-out
- Lead the technical setup, testing, execution, and amendment of donor retention, acquisition, and emergency appeal journeys within Journey Builder.
- Develop responsive, dynamic templates in Content Builder and Cloud Pages using HTML/CSS and AMPscript for deep personalization; lead the IP warming and deliverability strategy
- Oversee Single Send Emails and lead Email Template creation and amendments. Resolve all single send and journeys Email issues.