Apprenticeships Business Development Manager

Job Description

Apprenticeships Business Development Manager

Based: London / Hybrid

Salary: £40,000 - £50,000

Hours: 37.5 hours per week, permanent, fulltime

Walbrook Institute London is seeking to appoint an Apprenticeships Business Development Manager to play a pivotal role in converting high-quality employer demand into funded apprenticeship opportunities and learner starts.

This is a critical role for our Apprenticeships function, focused on ensuring that employer engagement translates effectively into DfE-compliant, commercially viable apprenticeship vacancies.

Role Overview:

You will work closely with our Sales team to take forward qualified leads and shape them into structured apprenticeship opportunities, working consultatively with employers to design solutions that meet workforce needs and funding requirements.

This role sits at the heart of the sales-to-start journey, ensuring a seamless transition from employer engagement through to learner enrolment.

Key Responsibilities

• Convert employer leads into apprenticeship vacancies and learner starts
• Conduct employer needs analysis and design appropriate apprenticeship solutions
• Ensure all opportunities are compliant with DWP funding rules
• Work collaboratively with Sales, Admissions, and Delivery teams
• Manage a structured pipeline and tracking conversion performance

What We’re Looking For

• Experience in apprenticeship sales, employer engagement, or business development
• Strong understanding of apprenticeship funding and compliance
• A consultative, solution-focused approach
• Strong organisational skills and ability to manage multiple opportunities
• A collaborative mindset, working effectively across teams

Why Join Walbrook?

• Be part of a growing function with strong employer demand
• Play a key role in shaping apprenticeship growth and impact
• Competitive salary and performance-related bonus
• Hybrid working and strong focus on professional development

Skills and Qualification:

Essential Criteria

• Proven experience in business development and employer engagement, or apprenticeship sales.
• Strong understanding of apprenticeship funding rules.
• Demonstrable experience of converting leads into commercial or enrolment outcomes.
• Experience managing pipelines and CRM systems.

Skills and Competencies

• Excellent consultative selling and stakeholder management skills
• Ability to translate employer need into structured apprenticeship solutions
• Strong attention to detail and compliance awareness
• Excellent communication and influencing skills
• Strong organisational and planning capability

Desirable Criteria

• Experience within a training provider, or FE environment
• Knowledge of multiple apprenticeship standards and sectors
• Experience working within a sales-to-start or enrolment conversion model

We support our staff to create work-life balance which works for them and welcome candidates looking for career flexibility. We are open to discussing flexible working at interview stage.

This is a hybrid role with occasional trips to the London office and national travel as required. However, we would require the successful post-holder to attend meetings and/or workshop activities at our London Office where necessary.

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To apply please submit your CV with a covering letter explaining your suitability for the role. Please note that CVs without a covering letter will not be considered.

Please note that depending on number of CVs we receive; we may close the advert early. Due to the high volumes we receive, it may not be possible to respond to all applicants who are unsuccessful.

As part of your salary and benefits package, you’ll receive:

Lifestyle

• Company pension plan
• Private medical insurance
• Life insurance
• Perkbox membership

Life Balance

• Work Your Way - flexibility that works for you
• Generous holiday entitlements, increasing with length of service
• Excellent maternity & paternity policies
• Volunteering days
• Birthday day off

Wellbeing & Support

• Wellbeing Group programmes
• Twice a year "wellbeing pass" to allow time for yourself
• Employee Assistance Programme (EAP)

Closing date: 17 June 2026

Interviews: TBC