Retail Performance Manager

Summary:

The Retail Performance Manager is responsible for the successful operation and performance of Carhartt WIP’s North American brick & mortar retail store locations. Responsible for sales strategy and visual merchandising with a particular focus on talent management, training and development, and customer experience. This role will require 30% travel to our retail store locations and will require you to work in-store 50% of your time. Weekend hours are required. This role will report to the General Manager - North America.

Core Responsibilities:

• Drive and maximize sales performance to consistently achieve budget objectives through strategic initiatives, partnering with General Manager and Finance on forecasting and expense planning by store.
• Analyze KPIs, client data, sell-through, and key metrics by door to identify trends, opportunities, and inform business decisions.
• Conduct regular store visits to review performance, assess visual merchandising execution, and ensure compliance with brand service protocols.
• Work with Retail Operations Manager to ensure consistent adherence to operational standards including inventory accuracy, presentation, and loss prevention.
• Research market competition with a focus on establishing market presence and capturing competitive market share.
• Drive the implementation of company strategies by motivating and supporting store management teams in achieving targets and tier-growth strategies.
• Foster a culture of excellence, accountability, and continuous development through personalized coaching, leadership, and constructive feedback.
• Demonstrate effective managerial competencies of team building and collaboration.
• Oversee talent acquisition, succession planning, and team development to attract, retain, and build a high-performing talent pipeline through networking and competitive shopping.
• Ensure a consistent and branded onboarding experience for new hires, including product knowledge sessions and product introduction.
• Partner with Human Resources Manager on complex employee relations issues, performance check-ins, and salary planning.
• Identify opportunities and build tailored development plans for all retail employees.
• Work with Inventory and Demand Analyst to identify product needs and ensure regular backfill of sold-through items.
• Create and maintain retail customer experience standards and product detail manuals.
• Support new store openings, pop-ups, and special projects, acting as brand ambassador at events and fostering local client relationships.
• Provide periodic comprehensive reporting to management.

Key Requirements

• 5 - 7 years in store management, including experience working on the sales floor of an apparel retail store.
• Operates with a high degree of ethics and integrity.
• Highly analytic with a strong business acumen; able to interpret data, performance metrics, and selling reports to make informed decisions and manage within budget.
• Proficient in retail math, CRM usage, Excel (including VLookup and Pivot functions), NetSuite, and Shopify POS.
• Excellent verbal, written, and presentation communication skills.
• Collaborative and decisive, with experience working across multiple teams to develop and execute strategies.
• Flexible, adaptable, reliable, and able to work well under pressure with strong organizational and project management skills.
• Able to quickly assess and anticipate needs and provide the highest quality of service.
• Deep knowledge of the apparel market including Carhartt WIP’s competitors, client behaviors, brand yearly cadences, and current trends across all demographics with ability to forecast future needs.
• In-depth knowledge of apparel collections including fits, fabrication, and wash techniques.
• Leadership skills with a positive outlook and ability to find creative solutions to work through roadblocks.

Additional Information:

• Location: Full time at our Soho NY office. Hybrid work schedule, mandated to be in office Tuesday through Thursday.
• Traveling: This role will require traveling throughout North America to manage, support, and elevate regional store execution and talent management.
• Reporting Structure: Direct report to the General Manager for North America.
• Compensation: $100K - $120K