Jeep Brand Marketing

The Jeep Marketing Manager will lead strategic and tactical marketing initiatives to drive brand awareness, sales, and market share. This role requires strong cross-functional collaboration, exceptional organizational skills, and the ability to manage multiple priorities including brand strategy, social media, experiential events, global coordination, and governance. The ideal candidate is detail-oriented, proactive, and confident in presenting marketing narratives to leadership and agency partners.

Key Responsibilities

Go-to-Market Leadership

• Lead the monthly Go-to-Market process in collaboration with cross-functional teams to align product, creative, incentives and communication strategies across channels for cohesive alignment between internal marketing functions and the Business Centers.
• Develop, design, and present the monthly Go-to-Market deck to the internal marketing organization and Business Centers, ensuring consistent messaging and execution readiness.
• Partner with PR, Advertising, CRM, and Experiential teams to synchronize launch timing, creative assets, and messaging for major nameplates.

Incentive Direction & Analysis

• Develop monthly incentive direction for the Jeep brand, ensuring alignment across website, paid media, and advertising channels.
• Analyze lease payments, inventory, and competitive data to support incentive direction and promotional messaging.
• Maintain supporting documentation, including incentive summaries, media guidance, and lease payment back-ups.

Marketing Collaboration & Execution

• Support brand activations, auto shows, and experiential events to ensure seamless coordination of transportation, display readiness and brand presentation guidelines.
• Develop strategic briefs and activation plants for select brand initiatives, providing clear direction to agency partners and cross-functional teams to bring the brand vision to life.
• Facilitate global marketing alignment, managing communications and collaboration with internal brand teams to ensure consistency in messaging, execution, and strategic priorities.

Key Deliverables

• Monthly Go-to-Market Deck
• Cross team collaboration with Brand Managers related to incentive direction and comms
• Lead Buzz Model Cross Channel Planning & Execution in collab with the Fleet Coordinator
• Purchase Order Reviews

Cross-Functional Partners Engagement

• Drive Days/Training
• Advertising
• PR
• Experiential
• Auto Shows
• BC/Field Staff
• Global Team
• Agency Partners

Basic Requirements

• Bachelor’s Degree in Business Administration, Marketing, or related field
• Minimum 5 years of experience in brand marketing, automotive marketing, experiential marketing, or event management
• Proven track record of leading cross-functional teams to execute high-impact marketing campaigns, product launches, and branded events
• Familiarity with automotive industry dynamics, consumer engagement strategies, and branded partnership execution
• Demonstrated ability to manage complex logistics and timelines while maintaining brand standards and delivering exceptional customer experiences

Preferred Requirements

• MBA
• Global marketing experience would be a bonus

Our Benefits — Designed With You In Mind

Comprehensive Health & Well-being Coverage

From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit

We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off

We believe in work-life balance. That’s why we offer: 17+ paid holidays, including shut-down from December 24th through New Years Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans

We Help You Plan For The Future With

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don’t contribute

Income Protection & Insurance Options

Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program

Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back

We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more!

When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.

EOE / Disability / Veteran