Growth Lead AI (m/w/d)

About Fastic

Fastic is one of the leading consumer health apps in German-speaking countries. Millions of people worldwide use our products every day to live healthier lives in the long term through intermittent fasting, nutrition and healthy routines.

In addition to Fastic, we are building further consumer health apps. To this end, we develop scalable growth systems and processes that enable multiple products to grow efficiently – using data-driven decisions, modern AI tools and rapid learning cycles.

Your Role

As Growth Lead AI, you will be responsible for building and further developing our central growth engine for Fastic and other consumer health apps.

You will develop scalable growth systems across paid, organic and CRM channels and work closely with the CEO, COO, and product and data teams. In doing so, you will combine strategic thinking with high operational speed and use modern AI tools to continuously improve processes, testing and execution.

You will work with an existing team comprising CRM, Creator/Influencer Management, Creative Production and external growth partners to develop a scalable, AI-native growth organisation.

The role can be based in Dresden, Berlin, Barcelona, Istanbul or Izmir, with a hybrid working setup

Your responsibilities

• Responsibility for overall growth performance across paid, organic and CRM channels, as well as the management and further development of our cross-channel growth strategy
• Responsibility for budget allocation across channels, creators and countries, including Meta, TikTok, Apple Search Ads and other growth channels
• Development of scalable growth systems, processes and testing frameworks using modern AI tools and automation
• Prioritising growth initiatives based on data, user behaviour and business impact
• Identifying new growth channels, creator models and scaling potential

Your Profile

ESSENTIALS

• At least 3 years’ experience in growth and performance marketing within the B2C/app sector
• Strong analytical understanding of performance, retention and monetisation KPIs
• Hands-on experience with paid advertising, particularly Meta, TikTok and Apple Search Ads, as well as a good understanding of the creator economy
• Experience with process and workflow automation
• Confident use of modern AI tools
• Structured, fast-paced and independent working style
• Ability to set clear priorities in dynamic environments

NICE-TO-HAVES

• Background in the health, wellness or subscription sector
• Experience in building or leading small teams

What you can expect

• A high level of personal responsibility and genuine creative freedom
• Responsibility across multiple products and growth channels
• The opportunity to play an active role in developing modern AI-powered growth systems and processes
• Flat hierarchies, short decision-making processes and a creative working environment
• Flexible working hours
• Location: Dresden, Berlin, Barcelona, Istanbul, Izmir (hybrid).

Equal Opportunities Statement

We are committed to diversity and inclusion and welcome applications from people of all backgrounds.

Application

No traditional cover letter required. Simply send us:

A few honest sentences explaining why the role suits you your CV or LinkedIn profile

📩 [email protected]