Mumbai Metropolitan Region
About This Job
Business Standard
Location: Mumbai, Maharashtra, India
Work Mode: On-site
Industry: Newspaper Publishing
Job Description
We are looking for an ATL, BTL & Partnerships Lead at Business Standard, reporting to the Marketing Head to manage all above the line marketing and alliances for the brand, along with some of India's biggest events in business and economy!
Details below, mail to [email protected]
Identifying and planning visibility for consumer and trade touchpoints, day-in-lifeExecuting brand and native events with event management agencies, ensuring quality with cost efficiencyCollaborating with other media (TV, outdoor, digital, trade, etc.) for inventory barters and other cross-promotional arrangementsWorking with the creative agency and internal Marcom lead to develop creatives needed for effective execution of your work
5 to 8 years experience, preferably 3+ years with a media companyHands-on experience of managing and executing high-quality events at scaleWell networked with ATL and event agenciesA logical and rational approach to marketingA keen attention to detail and a great aesthetic sense