We are looking for an ATL, BTL & Partnerships Lead at Business Standard, reporting to the Marketing Head to manage all above the line marketing and alliances for the brand, along with some of India's biggest events in business and economy!
Details below, mail to [email protected]
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- Identifying and planning visibility for consumer and trade touchpoints, day-in-life
- Executing brand and native events with event management agencies, ensuring quality with cost efficiency
- Collaborating with other media (TV, outdoor, digital, trade, etc.) for inventory barters and other cross-promotional arrangements
- Working with the creative agency and internal Marcom lead to develop creatives needed for effective execution of your work
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- 5 to 8 years experience, preferably 3+ years with a media company
- Hands-on experience of managing and executing high-quality events at scale
- Well networked with ATL and event agencies
- A logical and rational approach to marketing
- A keen attention to detail and a great aesthetic sense