As APAC’s highest-rated digital agency, First Page has experienced explosive growth and won numerous awards over the past few years. Our mission is to create amazing digital experiences powered by game-changing strategies.
We’re a certified Great Place to Work® with a 4.8/5 Glassdoor rating, known for our exceptional culture, Friday lunches, and fully stocked beer & wine fridge. More importantly, we’re home to some of the best marketing and tech minds in the industry.
The Opportunity:
We’re looking for a passionate and driven Head of Paid Social to lead our high-performing team. In this role, you’ll dive deep into the technical intricacies of paid social campaigns, using your expertise to deliver exceptional results for our clients.
You’ll be joining a specialised performance agency that houses some of the brightest marketing minds globally - where collaboration, innovation, and continuous learning are at the heart of what we do.
What You’ll Do:
- Lead and mentor a team of Paid Social specialists, ensuring KPIs and SLAs are consistently met
- Assign workloads and projects effectively, ensuring every team member’s strengths are utilised
- Execute and oversee testing, measurement, and analysis to identify trends and maximise ROI across multiple paid social campaigns
- Build and optimise campaigns aligned with best practices across Meta, Instagram, TikTok, LinkedIn, and Pinterest
- Get hands-on with strategy execution, regardless of client size or spend
- Track, report, and analyse performance across all Paid Social initiatives, driving continuous optimisation
- Conduct market and competitor research to inform strategy and identify opportunities
- Collaborate with SEO, Paid Search, Content, and Design teams to deliver integrated marketing outcomes
- Monitor and report on key metrics such as conversion rate, CPCs, CPMs, ROI, CPL, and customer acquisition
- Recommend and implement new features, tools, and betas to stay ahead of industry trends
- Manage pacing and budget adherence across accounts, flagging and resolving challenges early
- Ensure workflows, activities, and client deliverables are logged accurately in our CRM (SENTR)
- Report weekly to the General Manager on team KPIs and performance outcomes
What You’ll Bring:
- Minimum 5 years’ experience in Paid Social, including at least 1 year in a leadership role
- Agency experience is essential
- Deep expertise across Meta, Instagram, and Facebook advertising, with a strong understanding of e-commerce and service-based campaign strategy
- Proven ability to deliver measurable results and ROI across multiple platforms
- Strong analytical mindset with the ability to interpret data and make data-driven decisions
- Excellent organisational and communication skills, with the ability to prioritise and manage multiple projects effectively
Benefits:
- Hybrid working environment with an unbeatable culture
- Generous remuneration and performance incentives
- Catered lunch on Fridays and a fully stocked beer & wine fridge
- Mid-year awards party, company birthday in May, huge end-of-year Christmas party, and many more social events
- Paid day off on your birthday
- Join a global team, 2,000 employees strong
- Think this sounds like you? Apply now - we’d love to hear from you!