TAG Heuer is seeking a Marketing Intern for its Tokyo office, starting in July 2026. We are looking for someone available to work long term (ideally for one year), 3-5 days a week, 3.5-7 hours a day. If you enjoy challenges, out-of-the-box thinking, and teamwork, this is a great opportunity to join an agile and truly entrepreneurial team as a highly motivated Marketing Intern."
About TAG Heuer:
The Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.
Department/Section:
Marketing team, TAG Heuer Division, LVMH Watch & Jewelry Japan K.K.
Position: Internship
Marketing Internship - Mission Overview:
Part of the Marketing department of TAG Heuer Japan you will have the opportunity to be at the heart of marketing activations, by contributing to the construction of 360°execution plan, by developing events and partnerships, in order to build awareness, contribute the elevation and desirability of the brand, and develop the customer relationship and the brand growth.
■Marketing
- 360°operational management of new launches in interaction with HQ and all business departments.
- Reporting: reports on our launches and animations, KPI analysis
- Competitor tracking and reporting on Launches, Event, Media campaigns & strategy.
■Trade Marketing
- Participation in the organization and implementation of store events (Monthly in store animations for our FSS and FRS, Opening of stores events)
- Ensure all events reflect the brand’s luxury positioning and identity, and deliver seamless, elevated experiences.
- Analyze event ROI and make recommendations for future improvements.
■Sponsoring & Partnership
- Helping in growing our partnerships and sponsorship to reinforce the brand positioning, recruit, engage and upgrade client relationship.
- Organize and follow-up Porsche Japan ongoing activations (Porsche Golf Cup, Porsche Carrera Cup, Porsche Experience activations) with an excellence of execution and drive to store objective to boost sales.
- Identify opportunities with clubs to maximize brand awareness and recruit new clients.
■E-commerce
- Execute Daily and monthly Sell out reports and analyze the performance.
- Ensure merchandising on e-commerce and e-retail sites is accurately listed and updated.
- Assist E-commerce manager with localization briefs for routine site changeovers and/or seasonal animations, requiring the consolidation of online marketing assets from HQ.
- Support in creating and executing newsletters, email marketing campaigns to engage clients and drive e-commerce sales.
Job Required:
- Proficient in MS Office applications
- Excellent command of written and spoken English & Japanese
- Proactive and curious mindset
- Good attention to detail and accuracy
- Strong planner, problem-solving skills
- Excellent communication and presentation skills
- Drive to succeed and deliver, enjoys working in a fast-paced dynamic environment and ability to work effectively with cross-functional teams
- Beyond marketing skills, good sensitivity of Luxury industry
Conditions:
- Start: From Jan 2026
- Duration: Long-term, ideally 1 year (but we are open to discussing flexible arrangements), with the potential for extension up to 2 years. (Contract renewed every three months.)
- Working days: 3 - 5 days per week
- Working hours: 3.5 - 7 hours per day
- Location: Hirakawa-cho office in Tokyo