Marketing Specialist

Montblanc

Seoul

MAIN PURPOSE

The Marketing Specialist supports the execution of brand and retail-focused marketing initiatives, with a strong emphasis on events, in-store activations, and product launches.
This role plays a key part in delivering impactful brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events, while supporting boutique traffic, brand visibility, and both new and existing client engagement.

Key Responsibilities

Key responsibility 1 – Brand Experience & Event Execution

Support the planning and execution of brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events.
Coordinate with internal teams and external partners to ensure smooth event execution.

Key responsibility 2 – In-Store Activation & Retail Marketing Support

Plan and execute in-store activations and boutique animations for brand campaigns and product launches, as well as ongoing boutique activities.
Collaborate closely with the Commercial team and business partners to develop activations that increase client interest, boutique traffic, and sales opportunities.
Produce boutique collaterals (POP, DM, etc.) and maintain ongoing communication with boutiques.
Manage giveaway development and stock management.

Key responsibility 3 – Product Launch Support

Prepare launch alerts by translating and localizing product information, and distribute relevant materials to boutiques.
Coordinate cross-functionally to ensure timely and consistent launch execution.

Key responsibility 4 – Reporting & Operations

Support internal reporting, including activation recaps and event summaries, to track KPIs and performance.
Assist with budget follow-up and expense tracking related to marketing activations and events.
Manage shipment requests and system processing, including PO handling and logistics follow-up.

Requirements