Creative Lead

At Stoko, we know that life is better when we are able to do the activities we love. That’s why we’ve created the world’s first and only Supportive Apparel that’s proven to help people get active again and stay active for as long as possible. Based in Vancouver, British Columbia, we have assembled a multi-disciplinary team of dreamers, designers, and disruptors who are up for the challenge of creating a brand new consumer category and learning a thing or two along the way.

Sound like something you’d like to be a part of? Perfect, keep reading.

Start Date: June 2026

Compensation: $75,000 – $90,000 + Variable Compensation

About the Role: Creative is a primary driver of performance in our business. This role exists to ensure we consistently produce content that captures attention, communicates value, and converts across Meta, TV, TikTok, YouTube, and other channels.

This role will focus on creating, testing, and iterating content across digital and traditional platforms to drive paid media growth. Working closely with the Marketing team, you’ll develop and execute creative that aligns with campaign objectives, responds to performance data, and supports ongoing growth.

If you are a creator who thrives in a fast-paced, execution-focused environment and enjoys building and iterating on ideas quickly, this is the role for you.

Roles & Responsibilities:

Creative Production & Channel Execution

• Operate as a self-directed lead, owning creative ideation and proactively identifying what content should be produced based on performance, trends, and business needs.
• Shoot and edit video, design still ads, and create website creative to support paid media campaigns and drive business objectives and growth targets with clear, conversion-focused copy.
• Source and manage external partners (e.g. animators, creators) as needed to support campaigns.
• Develop UGC, influencer, and partnership content for Meta, TikTok, YouTube, Google, and Television based on platform best practices for paid and organic campaigns.
• Leverage AI tools to increase creative output, speed, and iteration.

Creative Operations

• Prepare and deliver organized creative assets for seasonal moments, testing, and ongoing optimization.
• Maintain creative libraries and ensure assets are ready for deployment.

Performance & Iteration

• Use performance metrics (CTR, CVR, CPA, ROAS, engagement) and funnel creative strategies to inform decisions and align with campaign goals and the customer journey.

Qualifications/Experience:

• 3-5 years of experience producing video, still image, and marketing creative for ecommerce or DTC brands.
• Strong production and editing skills for advertising content with a solid understanding of visual design, layout, and hierarchy.
• Familiarity with Meta, TikTok, YouTube, Google, and Television advertising, including UGC, influencers, or partnership content.
• Experience using AI tools to support creative production workflows and an understanding of performance marketing metrics and how creative impacts results.
• Ability to manage multiple projects in a fast-paced environment with a hands-on, execution-focused mindset.
• Awesomeness.

Perks and Benefits:

We are a team that loves to laugh together, learn from each other, and take care of one another. As a full-time employee at Stoko, you will be eligible to receive a benefits package, as well as a health spending account to cover healthcare costs such as dental, vision care, RMT and more. Additionally, Stoko offers flexible schedules, unlimited coffee, team bonding, and an environment that fosters creativity, growth, and real responsibility.

Still excited? Awesome. Send us an email at [email protected]! Please include a resume and a cover letter explaining why you’re excited and why you’re a great fit for our team.