Reporting to Senior Product Manager. The incumbent is responsible for
Provide strategy and direction for assigned product line in-line with company vision.
Marketing mix management with clearly defined strategy and measures.
Manage full product life cycle in-line with product strategy from development, launch, in-market and exit.
Develop strong consumer insight, translate into actionable marketing strategy.
Liaise with global business unit, local cross functional, and external partners to ensure smooth operations.
Develop impactful integrated marketing plan covering communication through ATL, BTL, in-store activations, visibility, and promotion.
Manage full marketing operation such as product planning, pricing management, data maintenance, and other related administrative work.
Requirements
Bachelor’s Degree or higher in related fields.
At least 5 years solid marketing experiences in Product/Brand Management, Communication Planning, Below-the-Line activities (with trade marketing experiences would be a plus)
Experience in FMCG, Consumer Electronics or Cookware market is a plus.
Familiar with Thai media landscape (especially digital) and retailers, ideally for Hyper Market, Department Stores, Specialty Stores, and Online.
Interest in Small Domestic Appliance and Cookware products.
Proficient in English communication skills both verbal and written.
Self-motivated, systematic and analytical thinking as well as agility.