Head of Sales & Marketing

People Architects is partnering with a growing consumer products company to recruit a Head of Sales & Marketing for a confidential leadership search.

This is a high-impact opportunity for a modern, hands-on revenue leader who can bring together sales, marketing, digital commerce, community, and brand growth into one connected engine. The company has a strong brand foundation, loyal customers, and meaningful room to grow. Now, they need a leader who can help sharpen the growth strategy, improve customer acquisition, strengthen digital performance, and create more visibility into what is working.

This is not a traditional corporate marketing role. It is a player-coach leadership position for someone who can think strategically, lead a team, interpret the data, and roll up their sleeves in a lean, entrepreneurial environment.

This role is a strong fit for someone who has helped a consumer brand grow from an earlier stage into a more disciplined, scalable business.

You are likely a strong fit if you enjoy:

• Building growth systems from the ground up
• Making sense of messy or incomplete data
• Turning brand strength into measurable acquisition
• Leading small teams through change
• Working closely with founders or senior leadership
• Moving quickly without waiting for perfect structure
• Balancing brand trust, community, education, and conversion

Responsibilities:

In this role, you will lead the company’s sales and marketing function with a focus on measurable growth, new customer acquisition, digital commerce, and scalable revenue strategies.

Key areas of focus include:

• Building and executing an integrated sales and marketing strategy tied to revenue growth
• Strengthening new customer acquisition across digital, social, influencer, affiliate, partnership, and content channels
• Leading DTC/e-commerce growth and improving performance across the customer journey
• Using data to evaluate what is working across acquisition, conversion, retention, and profitability
• Overseeing influencer, affiliate, ambassador, and community-led growth strategies
• Partnering with leadership to evaluate future channel expansion opportunities, including marketplace, retail, and e-tail
• Improving reporting, KPIs, team accountability, and decision-making rhythms
• Leading and developing a small team while staying close to execution
• Helping the organization use modern tools, AI, search, and digital discovery more effectively

Qualifications (Required & Preferred):

The ideal candidate has experience growing a consumer brand and understands how to connect storytelling, community, digital commerce, and measurable revenue performance.

Strong candidates will bring:

• 10+ years of experience across marketing, sales, digital commerce, or revenue leadership
• Experience in beauty, clean beauty, wellness, skincare, cosmetics, personal care, premium lifestyle, or adjacent consumer products
• Proven success growing a DTC/e-commerce business
• Strong understanding of new customer acquisition and full-funnel marketing
• Experience with influencer, affiliate, ambassador, creator, or community-led growth models
• Comfort with platforms such as Shopify, Klaviyo, Google, Meta, TikTok, Amazon, or similar tools
• Strong command of metrics such as CAC, LTV, ROAS, MER, conversion rate, AOV, repeat purchase, and margin
• Ability to lead in a lean, fast-moving, founder-led or entrepreneurial environment
• A hands-on mindset in both strategy and execution
• Curiosity around AI, modern search behavior, social commerce, and changing consumer discovery patterns

We are committed to a diverse and inclusive workplace. People Architect and our clients are equal opportunity employers and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Applicants for employment with any of People Architect’s clients will ever be asked to provide money (even if reimbursable) as part of the job application or hiring process.

*no external agencies/3rd parties.