Knowledge Analyst - Marketing & Sales

Who You'll Work With

Driving lasting impact and building long-term capabilities with our clients is not easy work. You are the kind of person who thrives in a high performance/high reward culture - doing hard things, picking yourself up when you stumble, and having the resilience to try another way forward.

In return for your drive, determination, and curiosity, we'll provide the resources, mentorship, and opportunities you need to become a stronger leader faster than you ever thought possible. Your colleagues—at all levels—will invest deeply in your development, just as much as they invest in delivering exceptional results for clients. Every day, you'll receive apprenticeship, coaching, and exposure that will accelerate your growth in ways you won’t find anywhere else.

When you join us, you will have:

• Continuous learning: Our learning and apprenticeship culture, backed by structured programs, is all about helping you grow while creating an environment where feedback is clear, actionable, and focused on your development. The real magic happens when you take the input from others to heart and embrace the fast-paced learning experience, owning your journey.
• A voice that matters: From day one, we value your ideas and contributions. You’ll make a tangible impact by offering innovative ideas and practical solutions, all while upholding our unwavering commitment to ethics and integrity. We not only encourage diverse perspectives, but they are critical in driving us toward the best possible outcomes.
• Global community: With colleagues across 65+ countries and over 100 different nationalities, our firm’s diversity fuels creativity and helps us come up with the best solutions for our clients. Plus, you’ll have the opportunity to learn from exceptional colleagues with diverse backgrounds and experiences.
• World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Your Impact

You will scope and prioritize study needs, gather and synthesize company, industry, and economic data from diverse sources, and translate findings into actionable insights for real business challenges.

You will focus on delivering analysis and expert recommendations on marketing and sales topics, such as new product development, consumer insights, brand positioning, and channel strategies. You’ll present these insights to clients in McKinsey’s standard, ensuring clarity and impact. Additionally, you’ll conduct interviews with internal experts and external best-practice leaders, distilling key learnings under tight deadlines.

As a trusted thought partner, you’ll collaborate with clients and teams to solve problems, share emerging business trends, and co-create actionable strategies, driving the digital transformation of marketing efforts.

You will also contribute to building firm knowledge in the marketing and sales function, delivering fact-packs, industry white paper, knowledge nuggets, qualification packs, methodology guide, etc. along with your engagement experience in the firm.

You’ll work with McKinsey’s China Client Capability Center, the research arm of McKinsey's Greater China Office and part of McKinsey's global Knowledge Network, which is based in Shanghai. Our research professionals support McKinsey engagements and knowledge building efforts by providing services that range from the delivery of basic facts to developing industry or functional insight and providing expert thought on key issues. You will build up solid skillsets to identify key issues in the complex business world and make recommendations based on meticulous logical analysis. You will accumulate broad and fundamental knowledge in a wide range of topics.

Your Qualifications and Skills

• Master’s degree with outstanding academic record
• 1-3 years of work experience
• Strong consulting skillset, particularly in numerical analysis
• High self-motivation and resilience, willing to travel for most of the time and work in varying environments which may be challenging and/or not accessible
• Good understanding of digital transformation of marketing, experience in MNC, consulting, creative agency are preferred
• Professional in client-facing context
• Excellent people skills
• Excellent communication skills in English and Mandarin (both oral and written)