We're Rist Labs — a cofounding studio building ethical, AI-powered B2C products that matter.
We partner with sharp founders and top talent to launch ventures that move fast, scale globally, and make a real impact.
We're looking for a Growth Marketing Manager to join Aligned — a subscription-based AI Coach trained on 1,000+ top books and expert insights, helping users achieve personal and professional goals faster with 24/7 coaching.
You'll play a key role in scaling the product across Tier 1 markets, leading paid media campaigns, testing bold strategies, managing budgets, and driving growth.
Who we’re looking for:
- 4+ years of user acquisition or growth manager experience in a product company
- Having management experience or being ready to lead a team
- Proven track record of scaling Meta ads with a budget of $1M+
- Experience with subscription-based products targeting Tier 1 markets
- Strong analytical skills with campaign measurement, data analysis, and A/B testing expertise
- Builder mindset; comfortable scaling from scratch
- Expertise in optimizing traffic based on CPL, CAC, LTV, ROAS, ROI metrics
- Experience in optimizing creatives at the campaign setup level and using creative factory insights to drive scalable marketing performance
- Proven track record in scaling user acquisition for new products from 0 to 1, from idea validation to scalable growth
- English — upper-intermediate level or higher
Bonus Points:
- Practical experience with Amplitude or Looker
- Experience with TikTok, ASA, and Google
- Familiarity with automation tools (Revealbot, Airtable, n8n)
You’ll be working on:
- Start hands-on: audit the full acquisition setup, launch and manage Meta campaigns, and deliver a clear action plan with performance targets
- Optimize campaigns based on CAC, ROAS, LTV, and CR; monitor ad account and user journey metrics, adjusting based on insights
- Drive creative performance, contribute ideas, support the production of high-performing creatives, and apply creative factory insights at the campaign level
- Run growth experiments, improve existing UA flows, and prepare performance reports with key learnings and next steps
- Own product growth strategy and align it with business goals
- Lead, mentor, and grow the creative and user acquisition teams
- Build scalable growth processes, experimentation frameworks, and OKR cycles
- Own budget allocation, scaling roadmap, and identification of new channels and markets
- Drive cross-functional alignment with product, marketing, and analytics
Your manager: You’ll report directly to Bohdan Kit, CEO of Aligned. Bohdan is the product leader who personally built solutions for over 100 million users and generated nine-figure revenues on platforms like Amazon and WordPress. He actively shares his expertise and gives you full freedom to act
What we offer:
- Office/hybrid work format. Our Kyiv office is a hub for teams of all products
- Freedom to build. No micromanagement. No politics. No fluff
- Top-tier team. You’ll work with proven operators, product thinkers, and creatives
- Not one path. Yours. We support all kinds of growth: leadership, depth, and breadth, allowing you to choose how far and where to go
- Above-market salary with an ambitious performance-based bonus system
- Unlimited vacation & sick leave
- Apple gear, because we don’t believe in slow laptops or slow ambition
- Company-paid lunches (because hungry brains don’t build great stuff)
Recruitment process:
- Interview with recruiter (Google Meet) - 45 min
- Technical interview - 1,5 hours + Culture-fit interview - 1.5 hours - all in 1 day!