Head of Marketing, China

Who We Are

You enjoy creating and innovating. You never stop striving for better. You love being part of a team. Above all, you want your work to matter: Welcome to our world! At Sonova we create sense by bringing sound to life. Our innovative hearing care solutions help millions of people enjoy life’s unforgettable moments.

We are currently undergoing a strategic organizational transformation in China to further enhance our brand management capabilities. We are building a powerful engine for business growth by integrating Product Marketing, establishing a Content Lab, Leads Generation & CCC, and Data & Business Intelligence.

If you want the freedom to explore, opportunities to grow, and make positive change on people lives through your work, this is the place for you.

Head of Marketing, China

As the Head of Marketing, you will serve as the primary growth engine and strategic architect for Sonova’s Hearing Instruments business in China. You will lead the transformation from a product-centric model to a consumer-centric, full-funnel growth system.

You will operationalize the new “Center of Excellence (CoE) + Frontline” architecture: leveraging centralized expertise to build scalable assets and predictive insights, while empowering frontline teams to execute with agility. Beyond driving local revenue, you will act as a global innovation hub, translating global strategy into local winning campaigns and reverse-engineering China’s digital best practices to influence the global organization.

Key Responsibilities:

• Strategic Leadership: Architect a 3-5 year growth plan, leveraging the strategy module to identify white-space opportunities. Drive performance through rigorous, ROI-focused governance.
• Brand & Portfolio Strategy: Lead campaigns that reposition hearing aids from medical devices to premium lifestyle essentials. Direct product managers to define value propositions tailored to China’s reimbursement policies and consumer tiers.
• Ecosystem Enablement: Develop scalable Marketing Toolkits and Joint Business Plans (JBPs) to empower distributors and retail partners. Ensure brand message consistency across the vast Chinese market.
• Content & Digital Precision: Lead the Content Lab to produce culturally resonant, high-impact storytelling for WeChat, Douyin, Little Red Book, etc. Oversee Media Operations to shift spend towards precision digital targeting.
• Full-Funnel Architecture: Design a robust engine where the Leads generation CoE captures potential customers at all stages. Implement strategies to feed high-quality leads to both Direct Retail Stores and Dealer Networks.
• Data & Business Intelligence: Shift from retrospective reporting to predictive modeling. Utilize data to forecast trends, optimize media mix, and identify high-value segments before competitors.

Who You Are:

• Education: Bachelor’s degree in Marketing, Business, or a related field. An MBA from a top-tier institution is highly preferred.
• Experience: 15+ years of progressive marketing experience, with 6+ years in senior leadership managing multi-functional teams. Proven track record in Medical Devices, Consumer Healthcare, or Premium Consumer Electronics.
• Expertise: Deep expertise in China’s digital ecosystem (WeChat, Douyin, O2O models) and retail/dealer dynamics. Demonstrated success in building "CoE + Frontline" models or matrix organizations.
• Skills: Mastery of brand building, digital marketing technologies, CRM analytics, and market research tools. Strong financial literacy (budgeting, forecasting, P&L management).
• Languages: Native Mandarin and fluent English (written and verbal).

What We Offer:

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the marketplace. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate's ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.