Senior Digital Marketing Specialist

Dentakay Recognized as a Great Place to Work® Türkiye in 2023, 2024, and 2025, and certified as a Top Employer in 2025 and 2026

Senior Digital Marketing Specialist

Location: Istanbul – Bahçelievler (Office-based)

Employment Type: Full-time

Join Dentakay — We Make You Smile

Founded in 2009, Dentakay is a globally recognized dental healthcare group serving international patients through clinics in Türkiye, Mexico, and Riyadh, supported by a London office dedicated to live online consultations. In addition to our Istanbul headquarters, we operate offshore offices in Algeria, the UAE, and Egypt, enabling us to support our international operations effectively. By combining ethical medical practices, advanced technology, and a patient-first mindset, we deliver international-standard dental care to patients from all over the world.

Our commitment to quality has been recognized through our inclusion in the Turquality Brand Support Program for 2026 and the Dental Clinic of the Year award at The European Awards 2025. These achievements reflect not only what we accomplish, but how we work.

At Dentakay, we believe our strength comes from the diversity of our people. We value different backgrounds, experiences, perspectives, and ways of thinking, because they help us better understand and serve our patients worldwide. Dentakay is committed to providing equal employment opportunities to all applicants and employees, treating every application fairly and without discrimination.

Our Core Values and Culture

• Health and people always come first
• We create smiles in everything we do — for our patients and for each other.
• We act with trust, build trust, and keep our promises.
• We grow together and invest in continuous learning and development.
• We respect different cultures and care deeply about the communities we serve

About the Role

In this role, you will lead the planning, execution, and optimization of digital marketing campaigns, develop performance-driven strategies to acquire potential customers, and enhance the brand’s digital visibility.

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns.
• Manage high-budget advertising campaigns on platforms such as Meta Ads, Google Ads, TikTok Ads, Bing Ads, Snapchat Ads, and others on a daily basis
• Run tests and optimizations to increase form conversion rates and improve lead quality
• Continuously optimize landing page and form experiences, conducting A/B testing
• Develop innovative, data-driven, and results-oriented approaches for CTAs and ad copy
• Leverage AI-powered tools (e.g., ChatGPT) to generate ad copy, optimize creatives, and enhance campaign efficiency.
• Analyze campaign performance and optimize metrics such as ROI and CPA
• Create reports and visualize data using tools like Supermetrics, Looker Studio, etc.
• Monitor campaign performance with Google Analytics 4, Tag Manager, and behavioral analytics tools (Hotjar, Clarity, etc.)
• Support lead nurturing processes using CRM systems (Zoho, etc.) and marketing automation tools
• Collaborate closely with the marketing team to align creative, content, and advertising strategies
• Stay up to date with the latest advertising trends and tools, bringing forward innovative solutions

Required Qualifications

• Minimum 3 years of experience in digital marketing or performance marketing
• Strong understanding of lead qualification frameworks (MQL, SQL) and experience in optimizing campaigns towards high-quality lead generation.
• Fluent in English with strong verbal communication skills (essential, as English is the primary language used within our teams.
• Turkish language proficiency is considered a plus
• Previous experience in the healthcare sector is considered a strong advantage
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager, Supermetrics, Looker Studio
• Familiarity with AI-powered marketing tools (ChatGPT, Jasper, Midjourney, etc.) is considered a plus.
• Experience working with CRM systems (Zoho, Bitrix etc.) and Proficiency in marketing automation tools (Mailchimp, etc.)
• Strong data-driven mindset with the ability to analyze and optimize performance
• Curious, proactive, and results-oriented work approach
• Proven ability to manage and optimize campaigns toward key performance metrics such as ROI, ROAS, CPA, and CPL.

Why Join Dentakay?

💼 Competitive compensation with performance-based incentives

🌍 Opportunity to build your career path across our global and offshore locations

🛂 Stable employment framework for foreign employees, aligned with local legal requirements

🏢 Modern, comfortable, and employee-friendly offices

🚀 Clear onboarding and structured support from day one

📚 Continuous learning and defined career development opportunities

🌐 A collaborative, multicultural work environment

⭐ Recognition of achievements and shared success

Inclusion & Recruitment Process

At Dentakay, we are committed to diversity, equal opportunity, and fair evaluation throughout the hiring process. We believe that varied backgrounds and perspectives strengthen our ability to serve patients globally. Our recruitment process is transparent and candidate-focused and typically includes the following steps:

Application → phone screening → HR interview → Assessment Center → Technical interview → offer

We are committed to keeping candidates informed throughout the process, and our recruitment team is always available to provide additional information or clarification when needed. Please note that recruitment steps may vary depending on the nature of the position.

Apply now and become part of a team where “We Make You Smile” applies to employees as much as it does to patients.