Retail Director
Location: Birmingham, AL
About Tom Beckbe
Tom Beckbe is a premium outdoor lifestyle brand inspired by the heritage of the American sporting South. Built on quality, authenticity, and a deep connection to the outdoors, we create products and retail experiences that reflect a timeless way of life.
Position Overview
We are seeking a Retail Director / Area Manager to lead our store fleet and bring the Tom Beckbe brand to life across all retail locations. This role is ideal for a leader who understands how to build community through retail, develop passionate teams, and drive performance in a premium, service-driven environment.
You’ll serve as both a business leader and brand steward, someone who can balance strong operational discipline with a genuine care for people, product, and place.
What You’ll Own
Multi-Unit Leadership
- Lead and inspire store managers across all locations, setting a clear vision for performance and culture
- Drive accountability around sales, KPIs, and team development
- Build a strong bench of talent through thoughtful hiring, coaching, and succession planning
Client Experience & Community
- Elevate the in-store experience to feel personal, authentic, and relationship-driven
- Foster a clienteling culture that builds long-term customer relationships
- Support stores in becoming local hubs for the brand through events, partnerships, and community engagement
Brand Execution
- Ensure each store reflects the Tom Beckbe brand through merchandising, storytelling, and service
- Maintain a high standard of visual presentation consistent with a premium outdoor lifestyle brand
- Act as a brand ambassador, both internally and externally
Business & Operations
- Analyze store performance and implement strategies to drive growth and profitability
- Partner with leadership on retail strategy, including new store opportunities and market insights
- Oversee operational consistency across locations, including scheduling, payroll, and inventory flow
Cross-Functional Partnership
- Collaborate closely with marketing, e-commerce, and product teams to ensure alignment across channels
- Bring insights from the field to inform product assortment, storytelling, and customer strategy
Who You Are
- A multi-unit retail leader with experience in premium, lifestyle-driven brands.
- Passionate about the outdoors, heritage brands, and building authentic customer relationships
- A hands-on leader who enjoys being in stores, coaching teams, and leading from the front
- Strong operator with the ability to balance people leadership and business performance
- Naturally community-oriented, you understand that great retail is about connection, not just transactions
Why This Role
- Opportunity to shape and scale retail for a growing, highly authentic brand
- Direct impact on culture, customer experience, and brand growth
- A role for someone who wants to build something meaningful, not just manage stores