Global Website Manager

Shape the digital experience of Brink’s globally.

As Global Website Manager, you operate at the intersection of digital marketing, customer experience and business growth, with full ownership of Brink’s global corporate website in a high-impact individual contributor role combining strategic thinking with hands-on execution.

In close collaboration with marketing teams, IT and external partners, you drive continuous improvement across conversion, lead generation, user experience and website performance.

About Brink’s

The Brink’s Company (NYSE: BCO) is a global leader in cash and valuables management, digital retail solutions and ATM services, operating in more than 100 countries worldwide.

As part of our ongoing digital transformation, we are strengthening our global digital marketing capabilities, with a strong focus on conversion, customer engagement and measurable business impact.

What You’ll Be Doing

Full end-to-end ownership of Brink’s global corporate website, driving measurable business impact.

Key responsibilities include:

• Driving conversion, lead generation and customer engagement across Brink’s global website.
• Translating commercial and marketing objectives into website improvements that support business growth.
• Optimising customer journeys, landing pages and marketing funnels to improve conversion performance.
• Monitoring website performance and customer behaviour, translating insights into optimisation actions.
• Driving SEO, GEO and organic website performance to increase qualified traffic and lead generation.
• Partnering closely with marketing teams to ensure campaigns, content and website experiences support business objectives.
• Prioritising and executing website improvements based on business impact and customer insights.
• Owning and executing the global website roadmap aligned with commercial, brand and customer experience objectives.
• Ensuring alignment of content, UX and localisation across markets.
• Collaborating with marketing, IT and external vendors to deliver improvements.
• Managing external partners and ensuring timely, high-quality delivery.

What We’re Looking For

You combine a commercial mindset with a hands-on approach and are comfortable operating in a global environment. You understand how websites contribute to business growth and know how to optimise customer journeys, marketing funnels and digital experiences to drive measurable results.

In particular, you:

• Bring 5 to 8 years of experience in website management, digital marketing, e-commerce, digital growth or conversion optimisation.
• Have a strong understanding of conversion optimisation (CRO), customer journeys, lead generation and marketing funnels.
• Possess a commercial mindset and a strong focus on business impact, customer engagement and growth.
• Have strong knowledge of SEO, GEO, web analytics and digital performance optimisation.
• Are experienced in translating data and customer insights into clear priorities and actionable improvements.
• Have experience managing and optimising websites within a B2B, services or digital environment.
• Are comfortable working with multiple stakeholders, including marketing, IT and external vendors.
• Have experience with tools such as GA4, Google Search Console, Tag Manager, SEMrush, Cookiebot and Figma.
• Have experience working within a global, multilingual environment.
• Have experience with CMS platforms (preferably Umbraco).
• Have a basic understanding of HTML and CSS.
• Communicate clearly and effectively in English and Dutch (Spanish is a plus).

What You Can Expect

A high-impact role with end-to-end ownership of Brink’s global website across more than 100 markets, directly influencing customer engagement, lead generation and digital growth worldwide.

• A competitive salary and benefits package aligned with the Dutch market.
• The opportunity to own and further develop a global digital platform with clear and measurable business impact.
• A role at the centre of Brink’s digital transformation, with visibility and collaboration across international markets.
• The chance to work in a global environment with diverse stakeholders across marketing, IT and regional teams.
• A hybrid working model within the Netherlands, with flexibility to work partly from home.
• An environment where you can take ownership, drive improvements and see the direct results of your work.

What’s Next

Thank you for considering applying for a role at Brink’s. To be considered for this position, you must complete the full application process, including all pre-screening questions. We will review all applications and notify candidates should we wish to proceed to the next stage.

Brink’s is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.