Sydney, New South Wales, Australia
I help organisations turn complex customer and community insights into clear, actionable decisions that drive meaningful outcomes. With 15+ years’ experience across retail, FMCG, agency and government environments, I bring a strong understanding of how insights inform strategy, decision-making and service delivery, particularly within complex and fast-paced organisations. I lead and deliver end-to-end research and insights programs, from design through to delivery, ensuring insights are not only robust, but clearly understood and used to inform decisions. My experience includes: • Leading and delivering quantitative and qualitative research across multiple concurrent projects • Partnering with senior stakeholders to shape research approaches and support strategic decision-making • Translating complex data into clear, compelling insights and recommendations • Delivering outputs through reports, presentations and workshops that support alignment and action • Managing and mentoring team members, while working closely with cross-functional stakeholders I’m known for my ability to connect insight to impact, bringing together data, human behaviour and business context to support confident, informed decision-making. I enjoy working in roles where I can contribute to strategy, support truly meaningful outcomes for customers, and continue to grow my leadership capability.
Working across both retail & B2B areas of the Tip Top Business. Responsible for: -Online Community Management -Ad Hoc Qual & Quant Research -Product Innovation Research -Supplier Management -Full service research: brief, questionnaire design, scripting, fieldwork, analysis, reporting, debriefing -Sensory & Product Testing Key Achievements: -Creating & implementing a new consumer segmentation into the business -Implementation of bread sensory lexicon tasting practices & protocols including training for the wider Tip Top Business -Setting up and implementing regular product testing monitoring quality & consumer feedback - Innovation workshop with key B2B accounts using both sensory & consumer information to influence product briefs, development & future pipeline -Product quality investigation and improvement -Growing & retaining 5,000+ in online community with high engagement -Values Leader Award 2019 for collaboration
PLAY is a boutique, results-oriented, creative market research agency with a culture of continued improvement, and an unfaltering ‘can do’ attitude. Our vibrant, passionate team possess diverse experience from both agency and client side, and we have experience (both internationally and locally) in a range of quantitative and qualitative approaches, that drive meaningful insights. We are agile and innovative in our approach to research; proud to have long-term relationships with our clients, and lucky enough to be located on Sydney’s beautiful northern beaches. Specialties Concept Testing, Product Testing, Sensory Testing, Shopper Research, Usage and Attitude Surveys, Segmentations, Online Communities, Bespoke Research, NPD Research, Brand and Communications Research, Market Understanding, Innovation, and Customer Experience Research
As the Sensory and Consumer Insights Technologist was responsible for managing the consistency and delivery pillars within the Sensory and consumer strategy and Drinks Development functional actionable blueprint. This position plays a key role in the execution and delivery of Drinks projects by using my extensive technical expertise to identify appropriate sensory and consumer methods, manage the sensory panel, run consumer tests in the UK/Europe, translate data into actionable results, leadership of the consistency program and identification of continuous improvement opportunities in support of strategic growth initiatives. -Assisted in developing consumer insights strategy for global sensory team -Manage & run the sensory trained panel in UK and calibrate with the USA panel -Support product development from innovation to launch -Designed & implemented & managed: Strategy for coffee machine taint testing, Sensory training for employees, In house consumer testing program, Research projects in QA & shelf life
-Accountant executive for key clients -Lead sensory & consumer projects from proposal to report & debrief -International consumer testing in Europe, USA and Emirates -Lead projects with the trained panel, including panel management, calibration, recruitment & screening & new product training