Bangkok City, Thailand
I am a Content & Social Marketing Lead with cross-market experience across China and Southeast Asia, specializing in entertainment, streaming, short-form video, and creator-led content growth. With over 6 years of experience in content and digital marketing, I have led end-to-end strategies spanning content planning, creative direction, social growth, and commercialization, working with celebrities, creators, series, variety shows, and brand partners across multiple platforms. I build scalable content systems — from narrative strategy and platform-native storytelling to campaign execution, performance optimization, and cross-functional collaboration. My work covers short-form video, social content, brand collaborations, and IP-driven campaigns, with a strong focus on engagement, audience growth, and long-term IP value. I have extensive experience working in Thailand and the broader SEA region, operating in English-first, cross-cultural environments and collaborating with regional teams, creators, agencies, and partners. I am comfortable managing multiple projects, aligning stakeholders, and delivering results in fast-paced settings. I bring a balanced approach across creativity, market insight, and commercial impact, and actively leverage AI tools to enhance content ideation, production efficiency, and creative experimentation. I am currently open to senior content, social marketing, and campaign leadership roles within global media, entertainment and streaming platforms, digital agencies, and SEA-focused market teams, where I can scale audiences through content and creator-led strategies, build culturally resonant stories, and drive sustainable growth.
Led multi-project short-form strategy and cross-border content production across Thai variety shows, creators, and drama marketing. HST Thailand Entertainment｜Variety Show Short-form Content (Oct–Dec) • Planned & produced TikTok/Instagram short-form content for Thai talent show ShineBoys: scripting, on-site directing, and execution to boost cross-border visibility and fan growth. • Coordinated with Thai teams and artists across Southeast Asia; delivered 40+ videos per month and collaborated with 40+ contestants. Li Xueqin Studio｜Part-time Content Planner (Oct–Nov) • Defined content direction for Li Xueqin’s personal IP and delivered pacing strategy aligned with her brand tone. • Developed 20+ short-form ideas, scripts, and production-ready plans. Drama Wurao Feisheng｜Lead Actress Campaign (Nov–Dec) • Executed full-scope marketing for the female lead, including Douyin & Xiaohongshu reputation-building strategies to grow visibility. Variety Show Divas Hit the Road (New Season)｜Ma Sichun Reputation Marketing (Aug–Nov) • Planned communication nodes, Weibo topic strategy, and xiaohongshu/douyin content angles throughout broadcast. • Built “scene + persona” content framework, improved trending frequency, and monitored public sentiment.
Managed new-media commercialization and brand partnerships for 20+ artists, driving revenue pipelines and content-based growth. • Managed commercial collaborations, brand communication, and campaign execution for 20+ artists (including Chen Zheyuan, Wang Yiheng, Shen Yujie, Mi Re, etc.). • Built brand pipelines, connected with 40+ brands, delivered 20+ seeding campaigns, and drove 38+ commercial opportunities. • Developed new-media growth strategies and commercialization plans to improve content-to-business conversion efficiency.
Built and led the company’s new-media division from 0–1, delivering viral artist IP growth and 1M+ RMB commercial revenue. • Built the entire new-media operation system; led end-to-end artist content production & brand execution. • Achieved: — Lu Yangyang: Xiaohongshu from 0 → 300K+, multiple 10K+ posts, monthly gain of 100K+, strengthened fashion positioning. — Shi Xiaolong: Douyin 2M+ likes on a single video, 100M+ total reach. — Actor Lin Jing: 5M+ view single video; +8K followers. — Cheng Lisha: “Topical Couple” content system, stable viral output. • Delivered 1M+ RMB revenue in advertising & content production.
Directed new-media operations for major film/TV artists and built the company’s complete social content system. • Led social content strategy for actors including Luo YunXi,ChenYao, etc. • Created content systems for multiple artist IPs and delivered steady platform growth and campaign performance.
Developed celebrity short-form IPs and produced multi-platform viral content with strong follower growth. • Led short-form content across planning, directing, and post-production. • Reinforced actress Yang TianZhen’s personal brand positioning and platform growth.