Jing'an District, Shanghai, China
Professional background in fashion styling, 13 years of experience in the high-end fashion industry, with in-depth expertise in brand omni-channel marketing and client operations, and a focus on brand operation for fashion clothing styling. Excels at integrating creative fashion styling with brand marketing strategies, driving the enhancement of brand differentiated competitiveness through precise clothing styling design, visual creativity and event planning. Possesses a keen understanding of international market trends, with a global perspective and cross-cultural communication capabilities. Elevated brand influence and achieved business breakthroughs via clothing matching, lookbook shooting and fashion trend guidance, and delivered remarkable accomplishments in providing customized fashion styling services for high-end clients. -Professional Competencies: Ø Solid professional qualities in the high fashion industry. Excels at identifying sales opportunities through in-depth data analysis, can accurately target high-end customer groups, successfully expand and maintain many core resources such as celebrities, stars and KOLs, and drive high performance breakthroughs. Ø Capable of independently planning themed content, executing large scale events, writing press releases and participating in the selection of items for international fashion weeks. Ø Skilled in empowering team members through professional training, with both strategic thinking and execution capabilities for implementation. Also experienced in business expansion and service in cross- border international markets. Ø Experienced in operating social media accounts. 80 posts within 2 months have garnered a total of 46,000 likes. -Customer Resources:Accumulated and maintained over 60 celebrity customers such as artists, stars and KOLs; maintains in-depth connections with entertainment brokerage companies, fashion media and senior media professionals. -Team Management:Possessed strong leadership and a holistic mindset. Can formulate work plans from a macro perspective, rationally allocate resources to build teams, accurately judge business priorities, analyze key problem points and quickly develop solutions. -Personality Traits:Result oriented, with clear logical thinking, brave to challenge and try innovation; can insight into industry development trends, with a global perspective, broad vision and pattern. Highly organized, with rigorous thinking, attention to details, optimistic, resilient, willing to take on responsibilities and committed to continuous learning.
-As a Brand Operations Manager, I oversaw a comprehensive range of fashion and marketing initiatives, including end-to-end styling for seasonal print ads and lookbooks, development of targeted brand promotion and offline event strategies based on customer insights, and management of live streaming operations that achieved record-breaking sales during Double 11—with total sales of 6.1 million yuan, a 300% quarter-over-quarter increase, and apparel outperforming cosmetics for the first time. Additionally, I designed and executed customer engagement events such as "One-Day Shop Assistant" training sessions and provided personalized styling services for high-end clients, enhancing brand visibility, customer loyalty, and sales conversion across all touchpoints.
Assistant ^Private Client Stylist Operations Manager
clienteling / fashion styling
Senior Fashion Brand Marketing Stylist
Job Overview: Planned 8 pages fashion themed feature articles. The content creation was led by the artistic conception of the theme, integrating art and fashion perspectives. Also responsible for the fashion styling and matching of the clothing for the character photoshoot. Completed clothing selection, matching combinations, and styling presentation according to the theme's specificity and character qualities.
Job Overview: Worked as an assistant for Hungarian fashion brand ARTISTA in Tokyo, responsible for the planning and shooting of the new season lookbook. Controlled the entire process from theme conception, styling matching to photo shooting. Deeply explored channel sales. Served 5 European brands at the Dalian international fashion trade. Achieved an average of 20K EUR orders per season for two years. Comprehensively promoted the brand's market expansion and performance growth by 150%.