Istanbul, Istanbul, Türkiye
• Managed vendor relationships by negotiating contracts, executing pricing strategies, and leading promotional activities to drive profitable business growth. Responsible for driving both the top and bottom line of the P&L for assigned brands. • Acted as a strategic consultant to brands, developing and executing short- and long-term strategies focused on brand growth, customer satisfaction, and operational excellence. Drove selection and promotional activities, monitored success metrics daily, and ensured a positive brand experience through Amazon Vendor Services. • Initiated and developed strong, sustainable partnerships with multiple vendors, focusing on expanding product selection and enhancing customer value. Identified creative solutions during negotiations and facilitated discussions to support profitable growth. • Collaborated cross-functionally with Site Merchandising, Instock, Supply Chain, Finance, Product Management, Marketing, and Advertising teams to ensure alignment and achieve key business objectives. • Led and coordinated marketing and advertising campaigns, including major promotional events such as Black Friday, Prime Day, and Brand Weeks, to promote new products, increase traffic, boost conversions, and enhance customer engagement. • Drove selection growth by managing and optimizing the launch of new products and improving discoverability. Identified product gaps, onboarded new items, managed product ramp-up processes, and enhanced the overall customer journey. • Contributed to EU Supply Chain operational excellence by reducing costs, minimizing defects, decreasing lead times, and effectively managing inventory in fulfillment centers. • Resolved operational challenges through root cause analysis and applied creative problem-solving skills to improve vendor performance metrics. • Monitored industry trends, performed competitor benchmarking, and consistently positioned the organization competitively within the market.
- Developing and execution of short and long term marketing strategies to be used in pricing, customer acquisition, retention, winback and continuously improving strategies. - Identifying growth opportunities and customer needs through a combination of collecting feedback from cross-functional teammates, customers, research, diving into data, and competitive analysis - Participating as a leader of the team during ideation, research, requirements definition, project development, testing, launching and metrics analysis - Collaborating with external partners, cross-functional teams including IT, sales, campaign management, brand, process, digital product, legal, finance, operations, and to ensure successful execution of project, managing conflicting requests and ensure continuous alignment on priorities and launch - Coordinating ATL & BTL communication activities - Monitoring performance and pain points, developing suggestions about points of improvement and fixing. - Following and forecasting periodic budget - Applying data driven approach to evaluate KPIs and driving decision making. - Build campaigns based on customer needs, improvement areas, analyze the results and optimize accordingly.
- Reporting to all levels including top management - Management of the projects from the idea phase to define project requirements, project development, launch, daily tracking of all KPIs - Manage and communicate progress and planning, anticipate problems to ensure succesful project delivery - Leading test processes related to new projects - Reviewing all channels and renewing the processes to increase customer satisfaction and working closely with the related internal departments so as to reach project targets - Leading and being a contact person for reference campaigns - Following campaign benchmark closely, to develop new ideas - Solving problems of customers and branches about campaigns
- 5S and Kaizen improvements - Time Study Analysis - Layout improvements
- Researches and reports about loyalty programs - CRM systems around the world - Future of CRM with new technologies