Warsaw, Mazowieckie, Poland
A highly successful and results-oriented Senior Manager with excellent knowledge of the market mechanisms in the FMCG sector. Adept at creating, developing and coordinating key business initiatives with an understanding of financial management. He possesses a strategic approach to the company’s issues, an ability to analytical thinking and a leadership skills. He has extensive experience in building high performance teams by recruiting and motivating the goal-focused professionals. Areas of expertise • Strategic planning • Customer relationship management • Contract negotiations • P&L management • Team leadership • New business development • Trade marketing • Project management
Responsibility for Modern Trade, Traditional Trade & Horeca channel
Responsibility for modern and traditional trade channel results (all international chains and wholesale) Implementing strategies that increase sales, margin, product mix and selling price with consideration of supply and demand E-Commerce channel set up and development Managing the distracted structure of the sales department (over 40 FTEs)
Modern trade channel strategy development and execution (i.e. price & promo policy, Joint Business Plan creation, NPDs development), Full responsibility for results of modern trade channel (Discounters/Hyper&Supermarkets/C&C), Developing, managing and supervising the modern trade channel P&L, Annual contract negotiations with key modern trade customers, Managing and developing KAMs team (7 person)
Creating sales strategy ‘4P’ for coffee category and retail standards. Developing and coordinating promotion and price policy. Creating route to market (RtM) policy. Analytics and monitoring sales and market data. Trade communication & BTL tools development for Poland and Baltics CatMan projects implementation
•Develop and implement sales and marketing activities calendars for chocolate category •Lead alignment of yearly POA/POB/POC plan and activities for chocolate category •Chocolate category development in terms of portfolio mix, price and promotion •Preparing, concept of tactical sales activities concerning categories •Responsibility for effective POB support dedicated to chocolate category