Ülkü Yüksel

Director, Visa

Istanbul, Istanbul, Türkiye

About

Experience

  • Visa (6 yrs 4 mos)
    • Director
      Jun 2023 - Present · 3 yrs 1 mo

      Extensive experience in driving card business growth and managing complex, multi-channel marketing operations. Commercial growth leader in payments, with deep experience in driving client adoption and revenue through strategic partnerships, customer value propositions, and execution.

    • Marketing Lead
      Mar 2020 - Jun 2023 · 3 yrs 4 mos

      Develop strategic marketing and communication plans designed to meet client expectations, run co-branded marketing campaigns with clients by providing insight driven, data focused and actionable recommendations and end-to-end marketing solutions for relevant products and services across the card lifecycle and beyond

  • BNP Paribas (11 yrs 8 mos)
    • Payment Systems
      Jan 2011 - Mar 2020 · 9 yrs 3 mos

      Extensive experience in payment system, card product and portfolio management. Proven track record in driving market share growth, profitability, and brand preference through strategic planning and cross-functional collaboration. Skilled in creating synergy among diverse teams to deliver secure, functional, and customer-centric card solutions

    • Compliance
      Aug 2008 - Jan 2011 · 2 yrs 6 mos

  • Auditor at BNP Paribas Fortis
    Jan 2006 - Aug 2008 · 2 yrs 8 mos

    Head Office– Internal Control

  • Human Resources at Elginkan Holding
    Jan 2005 - Jan 2006 · 1 yr 1 mo