Istanbul, Istanbul, Türkiye
Brand Sustenance Creator Expert in Luxury and Selective Industry
- Reporting to General Manager, responsible for managing marketing efforts to generate revenue - Aligning the global strategies of the brands, managing the relations with the divisional and regional offices and reporting the results - Developing and implementing online/offline marketing plans and relevant budgets - Managing Website Content, E-commerce, CRM, Online Marketing Campaigns, and Social Media - Coordinating international and local PR - Maximizing and optimizing the performance of all marketing channels - Developing and building relations with partners to hold cross marketing activities - Managing Creative, Advertising, PR, Event, Digital Marketing agencies
- Reporting to General Manager, responsible for overall brand management of BVLGARI, VERSACE, JOHN RICHMOND and MOSCHINO Parfums - Aligned the global strategies of the brands, managing the relations with the headquarters and reporting the results - Developed and implemented business plans and relevant budgets - P&L responsibility - Developed and executed marketing and sales objectives, strategies, and plans (Trade- and Consumer-oriented) - Defined distribution objectives and strategy - Lead cross functional teams - Launched new products and brands - Planned, executed, and evaluated ATL and BTL activities - Managing Advertising, PR, Event, Digital Marketing agencies and other Third-Party relationships Key Achievements: - Tripled the market share of BVLGARI - Captured market-leading dominance for BVLGARI - Launched biggest ever new initiative: BVLGARI Jasmin Noir, BVLGARI MAN, VERSACE VANITAS - Doubled the market share of VERSACE - Achieved a brand sell-out ranking for VERSACE from 30s to top 15
- Reporting to Group Marketing Director, responsible for overall brand management of Procter&Gamble Prestige products; i.e. HUGO BOSS, GUCCI, DOLCE&GABBANA, LACOSTE, ESCADA, MONTBLANC, VALENTINO, BALDESSARINI, ROCHAS, LAURA BIAGIOTTI fine fragrances, and BOSS SKIN male skincare line - Aligned the global strategies of the brands, managing the relations with the headquarters and reporting the results - Prepared annual and longer-term marketing plans and relevant budgets - Developed and implemented marketing strategies to achieve market share objectives - Coordinated the development of sales objectives and strategies, promotion programs (both Trade- and Consumer-wise), communication activities (Advertising, PR, In-Store, Events, and Sponsorship) and ensured their execution - Managed Advertising, PR, Event, Digital Marketing agencies and other Third-Party relationships - Took an active role in new initiative launches Key Achievements: - Doubled the market share of HUGO BOSS - Captured market-leading dominance for HUGO BOSS - Launched BOSS SKIN effectively and achieved extraordinary market share in only one year - Launched biggest ever P&G Prestige new initiative: Gucci By Gucci - Tripled the market share of Dolce&Gabbana - Launched blockbusting new initiative Dolce&Gabbana The One effectively, and achieved a brand sell-out ranking for Dolce&Gabbana from 30s to top 10
- Reporting to General Manager, responsible for overall marketing communications management of Computing and Consumer Electronics products - Developed and implemented communication strategies including Advertising, Sales Promotions (Consumer- and Trade-Oriented), Point of Sales communications and Branding, Marketing PR and Media Relations, Sponsorship Marketing, Event Management, and Website Management - Managed Advertising, PR, Digital Marketing, Event agencies and other Third-Party relationships - Planned and managed marketing communications budget effectively Key Achievements: - Expended the channel by equipping the sales team with high-quality, low-cost collaterals and POSM; a versatile Turkish website; by attending IT fairs (e.g. CeBIT Eurasia); and organizing regional Channel meetings and roadshows - Enhanced brand image especially among technology editors, opinion leaders through effective PR strategies - Strategized and executed sales-driven marketing communication campaigns (both trade- and consumer-oriented): o Ranked BenQ projectors as #1 in FY05 o Ranked BenQ LCD monitors as #4 in FY05